Translation - art & business » Copywriting / transcreation »
Translation Job and Copywriting Job - I hope someone could differentiate
Thread poster: Romeo Baldovino
Romeo Baldovino
Romeo Baldovino
Philippines
Local time: 07:03
Member (2014)
English to Tagalog
+ ...
Oct 31, 2014

I hope someone could differentiate translation job and copywriting job.

[Subject edited by staff or moderator 2016-11-04 13:29 GMT]
 
Astrid_H
Astrid_H
Germany
Local time: 01:03
German to English
+ ...
In short: Oct 31, 2014

in short, translation means to translate an existing text written by someone else into a different language, and copywriting is writing a marketing or advertising text with yourself as the author.

Copywriting:
http://www.awaionline.com/what-is-copywriting/
 
dropinka (X)
dropinka (X)  Identity Verified
Italy
English to Italian
+ ...
Copywriting can also mean transcreation Oct 31, 2014

Although copywriting is exactly what Astrid says, I find that more and more prospects tend to call 'copywriting' what is in fact 'transcreation' ("a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone and context")

http://en.wikipedia.org/wiki/Transcreation... See more
Although copywriting is exactly what Astrid says, I find that more and more prospects tend to call 'copywriting' what is in fact 'transcreation' ("a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone and context")

http://en.wikipedia.org/wiki/Transcreation

Claudia ▲ Collapse
 
Romeo Baldovino
Romeo Baldovino
Philippines
Local time: 07:03
Member (2014)
English to Tagalog
+ ...
TOPIC STARTER
Thank you Nov 1, 2014

Thank you so much to Claudia and Astrid.
 


To report site rules violations or get help, contact a site moderator:

Moderator(s) of this forum
Fernanda Rocha[Call to this topic]

You can also contact site staff by submitting a support request »

Translation Job and Copywriting Job - I hope someone could differentiate







Wordfast Pro
Translation Memory Software for Any Platform

Exclusive discount for ProZ.com users! Save over 13% when purchasing Wordfast Pro through ProZ.com. Wordfast is the world's #1 provider of platform-independent Translation Memory software. Consistently ranked the most user-friendly and highest value

Buy now! »
LinguaCore
AI Translation at Your Fingertips

The underlying LLM technology of LinguaCore offers AI translations of unprecedented quality. Quick and simple. Add a human linguistic review at the end for expert-level quality at a fraction of the cost and time.

More info »