This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
déport (au sol)
doubles cursus de licence exigeants

Glossary entry

French term or phrase:

panneau 4/3

English translation:

billboard

Added to glossary by Kimberly De Haan
Jun 23, 2008 10:28
15 yrs ago
2 viewers *
French term

panneau 4/3

French to English Marketing Advertising / Public Relations
Asking a secret shopper if he or she was able to find a machinery hire branch without difficulty:

"Ya t’il un fléchage ou signalétique dans la zone d’approche autre que le panneau 4/3"

Is there a specific term for this type of sign in English? I imagine the 4/3 refers to its dimensions in metres??

Many TIA
Proposed translations (English)
3 +4 billboard
Change log

Jun 25, 2008 18:09: Kimberly De Haan Created KOG entry

Discussion

Vicky James (asker) Jun 23, 2008:
Thanks Emma, it does seem like splitting hairs to start differentiating types of advertising!
Emma Paulay Jun 23, 2008:
Hi Vicky, a panneau 4/3 (in metres, as you say) is definitely about advertising. This is probably a "permanent" one that says "Kiloutou left at next roundabout"...It's still an ad though.
Vicky James (asker) Jun 23, 2008:
Thanks, Kimberly. I'm just not sure that those signs you see (bearing the name of the shop and maybe a simplified map / turn right / 500m etc just before you get to a big shopping centre park) would be called billboards, which seem to me to be more about pure advertising. But what do I know!
Tony M Jun 23, 2008:
I like 'secret shopper' — makes it sound as if they're 'in the closet' :-))

Proposed translations

+4
10 mins
Selected

billboard

I don't have any websites to support this, but the 4/3 makes me think of the proportions of wider tv screens and billboards have the same proportions...
What do you think?
Peer comment(s):
neutral Tony M : I'm not really qualified to 'agree', but I was certainly thinking along these lines myself; just one thing, though: 4:3 is actually the format of the older, squarer TV screens; the new, wider ones are 16:9
5 mins
oops, you're right about the TV dimensions. I guess I'm stuck in the past!
agree Emma Paulay : http://www.jcdecaux.com/content/jcdecaux_en/communication/af...
7 mins
agree Dave 72 : Yeah, "billboard"
28 mins
agree maisy : I agree with billboard. Not only are they advertising but often also give information about their location e.g. 100m after the next roundabout.
2 hrs
agree Aude Sylvain : agree, another example : http://tinyurl.com/6bedvy (2 last pictures)
12 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks, Kimberly and all who agreed."
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search