The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

English to Serbian Marketing / Market Research Translation Glossary

English term	Serbian translation
Small grants	male donacije/subvencije

solicitation purposes	u svrhu slanja reklamnih materijala / ponuda	Larisa Zlatic, Ph.D.
Entered by: Larisa Zlatic, Ph.D.
Soundness	Здраве основе/ваљаност/оправданост

Stakeholder	zainteresovana strana/učesnik

store cards	trgovačke kartice	Vesna Maširević
Entered by: Vesna Maširević
support media	Помоћни (допунски) медији

Sustainable business	održivo poslovanje

the most competitive provider of all bidders	najkonkurentniji dobavljač od svih učesnika na tenderu

the often complex cooperation	često složena/kompleksna saradnja

the whole life cost of the service	укупна цена поседовања

to be „rock solid” on our behalf	biti pouzdan u naše ime/našu korist (i za naš račun)

toss-up consumers	nestalni, prevrtljivi

Umbrella question	sveobuhvatno pitanje

up-front costs	inicijalni troškovi

value innovation	inovacija vrednosti	Srdjan Stepanovic
Entered by: Srdjan Stepanovic
with “real” employees	sa stvarno zaposlenima