Create a website for your freelance translation business

Format: Webinar presentations
Topic: Business of Translation and Interpreting

Course summary
Start time:Jan 12, 2011 16:00 GMT     Add to calendar

Duration: 1 hour
Check what time the course is running in your local time here
Language:English
Summary:Create a multilingual website in your language pairs to improve your online visibility. A website allows clients to come to you, instead of you to them. You can create your own message and you look professional. You can show samples of your work and give potential clients an easy way to contact you.
Description
Deciding to create a website for your professional freelance translation business is one of the best ways to maximize your business success. Most of our professional lives happen online and it is imperative that we have an online presence. However, as a home business owner, you probably don't have any expertise in website creation, nor the money to hire an expert. The good news is that this by no means that you can't have a professional, functional, and appealing website of your own at an affordable price.

In this session I will show you why you need a website for your translation business, how to create one for free or for a small amount of money, what content you should include and how to make it more visible online. I will also discuss some dos and don’ts in website creation and maintenance.
Target audience
• Freelancers starting in the translation industry.

• Experienced freelancers who want to expand their clients database.
Learning objectives
In this session I will show you why you need a website for your translation business, how to create one for free or for a small amount of money, what content you should include and how to make it more visible online. You do not need to know any HTML-programming to create one.
Topics covered during the presentation
Click to expand
1. Why do we need a website for our freelance translation business?
2. Free or low cost website hosting and templates
3. Website content
4. Do’s and don’t for a translation service website
5. Marketing your website
6. Integrating your website into the rest of your online presence and marketing
7. Conclusion
System requirements
Click to expand
Virtual platform system requirements

For PC-based Users:

• Required: Windows® 7, Vista, XP, 2003 Server or 2000 (Linux is not supported)
• Required: Internet Explorer® 6.0 or newer, or Mozilla® Firefox® 3.0 or newer (JavaScript™ and Java™ enabled) . If needed, download Java here.
• Internet Connection Required: Cable modem, DSL, or better recommended
• Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows Vista)

For Mac®-based Users:

• Required: Mac OS® X 10.4 (Tiger®), OS X 10.5 (Leopard®), OS X 10.6 (Snow Leopard®)
• Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL or better recommended
• Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information
Click to expand
Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
 Tess Whitty    View feedback | View all courses
Bio: Tess Whitty has been a successful freelance translator and entrepreneur for over 10 years and owns the company Swedish Translation Services. Her educational and professional background is in marketing and she is passionate about sharing her knowledge with other freelancers in the form of presentations, training, mentoring and consulting. She is also the author of the book “Marketing Cookbook for Translators”, with easy to follow “recipes” for marketing your translation services and achieving a successful freelance lifestyle, and the award winning podcast “Marketing Tips for Translators”. For more information, and to connect, go to www.swedishtranslationservices.com or www.marketingtipsfortranslators.com.
Comments about this course

Create a website for your freelance translation business

Donatella Musicò (X) Identity Verified
Italy
Local time: 01:43
English to Italian
+ ...
Any waiting list for the webinar?Jan 1, 2011

Should any of the registered participant not finalize with payment his/her attendance to this course, is there any chance to take his/her place? When in case would this deadline occur?
Thanks


 

Samuel Murray Identity Verified
Netherlands
Local time: 01:43
Member (2006)
English to Afrikaans
+ ...
Comments on trainer's own web siteJan 2, 2011

G'day everyone (and Tess)

Since this training is about web sites, I think it is fair play to take a look at the trainer's own web site and ask her to comment on some of its aspects (i.e. give reasons for her decisions), don't you agree? I realise that the actual web site design is but a small part of this training (the bulk of it seems to be aimed at marketing while using a web site and not on web site creation itself).

Size of the site... See more
G'day everyone (and Tess)

Since this training is about web sites, I think it is fair play to take a look at the trainer's own web site and ask her to comment on some of its aspects (i.e. give reasons for her decisions), don't you agree? I realise that the actual web site design is but a small part of this training (the bulk of it seems to be aimed at marketing while using a web site and not on web site creation itself).

Size of the site

When I visited the trainer's web site, the browser downloaded 350 kb of data before anything was displayed on the screen. I happened to be on a slowish connection when I visited it (fast for this country, but slow by international standards), and it took 24 seconds before anything appeared on screen. My own web site, by comprison, takes 6 seconds to appear (with an empty cache). The total download size of the trainer's web site's first page is 1.6 MB. Isn't this a bit excessive, even in this day and age of fast internet?

The five biggest files on the site include 3 images and 2 .js files. The purpose of the .js files is to make the menus look nice. The biggest image is a picture of the trainer herself, at 379 kb, 1052x1263 pixels large (though on the web site it is displayed as 64x79, thanks to the ability to specify an image's display size using HTML)

Page identity

I realise that a web site should have a theme that is followed throughout the site, i.e. a type of branding that makes the user feel at home with all the pages, but I'm concerned that the pages of the trainer's web site look so alike that one might be mistaken for thinking that a page did not load, even though it did load (because the second page looks nearly identical to the first page unless you look carefully). Is this a good thing? For example, the "Translation" page looks the same as the "Home" page except for the text in the middle column, which differs between the pages only from about 2/3 down the screen.

Links wanting to be links

I find the link colour confusing -- links are blue but not underlined, and the page contains other blue text that are not links. The user can only determine whether a piece of text is a link after he has hovered his mouse over the text. Perhaps this is part of the chosen blog style sheet and the trainer can't do anything about it.

Your comments?


[Edited at 2011-01-02 08:43 GMT]
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Frances Leggett Identity Verified
United Kingdom
Local time: 00:43
Italian to English
+ ...
Next session?Jan 3, 2011

As I have missed out on this valuable opportunity, I wonder if a second Webinar about creating a freelance translator website has been scheduled at a later date?

 

abufaraz
Pakistan
Local time: 05:43
English to Urdu
+ ...
I have the same requestJan 3, 2011

and would be grateful if the dates of the next course on this topic are announced here.

 

inkweaver Identity Verified
Germany
Local time: 01:43
French to German
+ ...
PaymentJan 3, 2011

Well, apparently 50 people have already paid. I registered a few days ago and received an e-mail shortly after that stating the course was full and I would not be able to participate. I think it would be nice to set a "pay by" date for the first 50 who register and give them a chance to pay by that date before giving others the option to register and pay.

I just simply forgot all about it and a short reminder would have prompted me to pay immediately...


 

Tess Whitty
United States
Local time: 17:43
Member (2004)
English to Swedish
Re: Comments on trainers own websiteJan 3, 2011

Thank you Samuel for your feedback on my website. Any suggestions for improvements are always welcome. I have been working quite a bit on my website during this last year and even hired someone to transfer it to Wordpress. I have to say I am not always happy with the results if the webpage is slow to load and will discuss this with the person working on it. I have not had any problems with loading the site though. It can also be the combination of having it on Wordpress and hosting it on ProZ Cp... See more
Thank you Samuel for your feedback on my website. Any suggestions for improvements are always welcome. I have been working quite a bit on my website during this last year and even hired someone to transfer it to Wordpress. I have to say I am not always happy with the results if the webpage is slow to load and will discuss this with the person working on it. I have not had any problems with loading the site though. It can also be the combination of having it on Wordpress and hosting it on ProZ Cpanel. The communication between these two seem to take up a lot of bandwith. We are in the process of moving it to another host.

I will also take into consideration your complaint of the pages looking identical. What I will be teaching next week is stuff that people can do themselves as a start, using simple hosting programs and templates. After moving my site to Wordpress I have to say I am not entirely happy all the time since I do not have enough expertise with Wordpress. I might go back to practicing what I preach instead.icon_wink.gif

As for Frances and aburiaz. As far as I can see there are 10 spots left so I hope you will be able to attend.
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