English to Romanian: retail management text Detailed field: Retail | |
Source text - English Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. While retailing can be defined as including every sale to the final consumer (ranging from cars to apparel to
meals at restaurants), we normally focus on those businesses that sell “merchandise generally without transformation, while rendering services incidental to the sale of merchandise. Retailing today is at an interesting crossroads. On the one hand, retail sales are at their highest point in history. Wal-Mart is now the leading company in the world in terms of sales ahead of ExxonMobil, General Motors, and other manufacturing giants. New technologies are improving retail productivity. There are lots of opportunities to start a
new retail business or work for an existing one—and to become a franchisee. Global retailing possibilities abound. On the other hand, retailers face numerous challenges. Many consumers are bored with shopping or do not have much time for it. Some locales have too many stores, and retailers often spur one another into frequent price cutting | Translation - Romanian Retailul inglobeaza activitatile comerciale implicate in vanzarea bunurilor si serviciilor catre consumatori in scopul uzului pesonal, familial sau casnic. In timp ce retailul se poate defini prin includerea fiecarei vanzari catre consumatorul final (care se clasifica de la masini la articole vestimentare si pana la mese la restaurante), in mod normal ne focusam pe acele afaceri care vand in general ''marfa fara transformari, redand totodata cazuale serviciile in urma vanzarii de marfa. A face retail in ziua de azi este ca o interesanta rascruce de drumuri. Pe de o parte, vanzarile in retail sunt la cel mai culminant punct din istorie. Wal-Mart este acum compania leader in lume in materie de vanzari declasand ExxonMobil, General Motors si alti giganti din productie. Noile tehnologii imbunatatesc productivitatea in materie de retail. Exista numeroase oportunitati pentru a incepe o noua afacere in retail sau de a lucra pentru una deja existenta - si de a deveni o franchiza. Posibilitatile globale de retail abunda. Pe de alta parte, retailerii infrunta numeroase provocari. Multi clienti sunt plictisiti de shopping sau nu au prea mult timp la dispozitie pentru acesta. Unii consumatori locali au prea multe magazine la dispozitie iar retailerii deseori se forteaza reciproc in taierea preturilor. |