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  3. Marketing / Market Research

fahren heute mehrgleisig

English translation: employ a multi-faceted approach

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:fahren heute mehrgleisig
English translation:employ a multi-faceted approach
Entered by: gangels (X)

15:44 Nov 1, 2012
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: fahren heute mehrgleisig
Marketing Strategies fahren heute mehrgleisig. Print kommt dabei eine Schlüsselrolle zu.

It's a lead-in to an article about cross medial marketing campaigns. Not happy with the obvious 'Marketing strategies today happen to be multi-track affairs', or multi-level.

THANK YOU.
gangels (X)
Local time: 21:41
employ a multi-faceted approach
Explanation:
They put it in one:

Today's marketing strategies are multi-faceted/employ a multi-faceted approach
Or:
These days, marketing strategies are multi-faceted/employ a multi-faceted approach
Selected response from:

Michael Martin, MA
United States
Local time: 23:41
Grading comment
thank you
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3use multiple channels
Alexander Schleber (X)
3 +2happen to be multipronged
Anna Zebina
3cover all bases/have all bases covered
Ramey Rieger (X)
3facing challenges on multiple fronts
Ilse Schwender
3marketing strategies these days operate on multiple levels
Steve Kerry
3Today's marketing strategies are diversified
British Diana
3employ a multi-faceted approach
Michael Martin, MA


Discussion entries: 2





  

Answers


13 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
happen to be multipronged


Explanation:
IMHO

Anna Zebina
Sweden
Local time: 05:41
Works in field
Native speaker of: Russian

Peer comments on this answer (and responses from the answerer)
agree  Trudy Peters: today are multipronged (or multi-pronged). Why "happen"?
1 hr
  -> thank you! i used the same verb as gangels (the author of the question) did. " today are multipronged" sounds good to me too.
agree  BrigitteHilgner: use a multi-pronged approach
2 hrs
  -> thank you!
neutral  Alexander Schleber (X): Sounds like an attack! Typically, marketing strategies use multiple "channels" of communication for their messages.
19 hrs
  -> thank you!
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15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
use multiple channels


Explanation:
Marketing channels, like ads, TV, print technologies, Internet etc.

Alexander Schleber (X)
Belgium
Local time: 05:41
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 14

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: Multitrack might work too.
28 mins
  -> Thanks
agree  Harald Moelzer (medical-translator)
18 hrs
  -> >Thanks
agree  Nicole Schnell: Channels is the right expression.
1 day 11 hrs
  -> Thank you for the confirmation.
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18 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
cover all bases/have all bases covered


Explanation:
to get things started

Ramey Rieger (X)
Germany
Local time: 05:41
Specializes in field
Native speaker of: English
PRO pts in category: 81

Peer comments on this answer (and responses from the answerer)
agree  Phoebe Indetzki
1 hr
  -> Thanks PhoebeRuth, wanna play ball?
disagree  Cilian O'Tuama: "all" is not in the German, but waste of energy, so please ignore
2 days 11 hrs
  -> Enjoying yourself?
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43 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
facing challenges on multiple fronts


Explanation:
ist meine Idee.
Marketing strategies of today are facing challenges on multiple fronts.

Ilse Schwender
Paraguay
Local time: 23:41
Native speaker of: Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
neutral  Kate Collyer: 'facing challenges' is not the right term here; there are no difficulties being encountered, much less overcome. Marketing strategies just *are* multi-[however you want to put it]. The German is not negative, but this translation is.
1 day 6 hrs
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
marketing strategies these days operate on multiple levels


Explanation:
.. as in "multilevel marketing"!

Steve Kerry
Local time: 04:41
Specializes in field
Native speaker of: Native in EnglishEnglish
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Today's marketing strategies are diversified


Explanation:
as you don't like "multi"


British Diana
Germany
Local time: 05:41
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Login to enter a peer comment (or grade)

1 day 1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
employ a multi-faceted approach


Explanation:
They put it in one:

Today's marketing strategies are multi-faceted/employ a multi-faceted approach
Or:
These days, marketing strategies are multi-faceted/employ a multi-faceted approach



    Reference: http://www.myyp.com/Blog/post/Best-Advertising-Approach-is-M...
Michael Martin, MA
United States
Local time: 23:41
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 116
Grading comment
thank you
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