Glossary entry

German term or phrase:

Unternehmen "von der Stange"

English translation:

off the peg

Added to glossary by Tanja Spath-Nagazi
Jul 26, 2004 13:37
19 yrs ago
4 viewers *
German term

Unternehmen "von der Stange"

German to English Marketing Internet, e-Commerce
Ist Ihr Unternehmen "von der Stange"?

[als provokative Überschrift zu einer Dienstleistung für Internet- und Softwarelösungen]

Proposed translations

+1
4 mins
German term (edited): Unternehmen
Selected

off the peg

would be the usual translation - it's hard to tell without more info. whether it fits your particular context.
Peer comment(s):

agree Kevin Pfeiffer (X) : Yes, but (my) US-Eng would be "off-the-rack" I believe.
2 hrs
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4 KudoZ points awarded for this answer. Comment: "Many thanks! "
6 mins

"off the peg"

I would say
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8 mins

highstreet

'Von der Stange' is basically a fashion term and means you have bought it in a highstreet shop and not from a designer.

So you could have a 'Designer Company' or a 'Highstreet Company'.
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+1
8 mins
German term (edited): Unternehmen

run-of-the-mill

as in gewöhnlich, durchschnittlich, mittelmaß
depending on what they're trying to say (you haven't told us)
Peer comment(s):

neutral Richard Benham : Is your business "run-of-the-mill"...hmmm. Doesn't really grab teh attention as much as the obvious alternative.
7 mins
it says "als provokative Überschrift", so I was thinking of those inspiring ads à la "Is your life boring? Well, why not brighten it up with our products". Here "boring" isn't an attention grabber either.
agree Nancy Arrowsmith : would be especially good for textile company - context!!!
20 mins
zum Mäuse melken
neutral Kevin Pfeiffer (X) : Seems like _too_ negative a starting point from which to then pitch "unique and special".
2 hrs
But do we know who's going to try to do what from where?
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1 hr
German term (edited): Unternehmen

Is your company ready made?

The implication is that it should instead be made to order.


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Note added at 1 hr 12 mins (2004-07-26 14:50:27 GMT)
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If the advertisement is tryin to suggest that it provides services that permit the customer to determine just what he/she wants, this should work.
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