Oct 29, 2004 13:23
19 yrs ago
English term

sound-bite

English to Serbo-Croat Social Sciences Media / Multimedia TV News
Why are we inundated with sound-bite news, and infantile politicians making promises they never intend to keep?

dakle nešto kao mali isječak...help!

Proposed translations

10 hrs
Selected

povrsne, uproscene, redukovane vesti

Ovde je potrebno malo objasnjenje. Sound-bite je kada Bush kaze "America is safer" ili kada US Democratic vice-presidential candidate John Edwards kaze "Help is on the way", i onda se to vrti po medijima do besvesti - znaci, kratka, efektna fraza, bez mnogo filozofiranja, koja bi trebalo da utice direktno na podsvest ciljne publike. E sad, sound-bite news bi bile vesti koje obiluju takvim redukovanim politickim porukama, otprilike vesti na nivou prosto-prosirenih recenica, bez nekog veceg "udubljavanja u sustinu". Pa ti vidi.
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4 KudoZ points awarded for this answer. Comment: "Hvala, Pavle, za izdašno i slikovito objašnjenje (i posebno za ono "Pa ti vidi" :)"
41 mins

sinhron, saundbajt

sound bite je kada u okviru televizijskog priloga imate isecak u kome neko govori. Ostatak price koju prica novinar svojim glasom je tzv. off. Na zapadnim televizijama je to ili sound bite ili interview. U vasem kontekstu mislim da to takvo znacenje nije pravo. Moguce je da je soundbite news neka postapalica, ali nisam siguran
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3 hrs

koncizni i sadrzajni isjecci vijesti/novosti

Prema Collins English Dicitonary - "sound bite" is a short pithy sentence or phrase extracted from a longer speech for use on radio or television. Dakle kratke i sadrzajene vijesti, novosti..
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3 hrs

sound-bite; zvucan; isjecen

Cini mi se da je u ovom slucaju znacenje figurativno, pa stoga smatram da bi bilo prihvatljivo staviti "zvucne" ili "isjecene vijesti". Inace, novinari u HR koriste termin sound-bite.
Zasto smo preplavljeni sound bite / isjecenim / zvucnim vijestima i infantilnim politicarima koji obecavaju ono sto ne namjeravaju ispuniti?

Definicija:
In film and broadcasting, a soundbite is a very short piece of footage taken from a longer speech or an interview in which someone with authority says something which is considered by those who edit the speech or interview to be a most important point. As the context of what is being said is missing, the insertion of soundbites into news broadcasts or documentaries is open to manipulation and thus requires a very high degree of journalistic ethics. Politicians of the new generation are carefully coached by their spin doctors to produce on demand soundbites which are clear and to the point.

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3 hrs

zvučni citat

...možda vam se ovo bolje uklapa.

Također, za taj isti problem u YU-socijalizmu se koristio idiom "suhoparni citati".
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3 days 3 hrs

parole umesto vesti

mozda i parolaske vesti, mada meni zvuci malo preterano
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