top two box purchase intent

Portuguese translation: intenção de compra muito alta, muito positiva

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	top two box purchase intent
Portuguese translation:	intenção de compra muito alta, muito positiva
Entered by:	Lilian Magalhães

14:08 Feb 10, 2014

English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / pesquisa mercado

English term or phrase: top two box purchase intent

If you set the hard quotas in your survey to force the users to look like Census Adults 18+, you will have a hard time getting the older adults and females because they aren’t as likely to be category users. More importantly, your sample won’t be representative of category users because you are forcing it to look like the U.S. Census. It is inappropriate and inaccurate to set quotas to census in surveys with a targeted sample. Forcing the sample could actually produce misleading data that may result in a bad business decision.

Let’s continue with the example above. Clearly, in this category, there are more male users than female users. If we test a product from the category, purchase intent is significantly higher among males than females. If we force the proportion of males and females to mirror census (49% male and 51% female) we get a top two box purchase intent of 46%. If the proportion of males and females is set to be representative of category users (63% male and 37% female) then we get a top two box purchase intent of 53%. This difference is going to be statistically significant in most cases and could mean the difference between moving ahead and not moving ahead with the product.

Lilian Magalhães KudoZ activity Questions: 5558 (6 open) (103 closed without grading) Answers: 42 Brazil
Local time: 11:38

intenção de compra muito alta, muito positiva

Explanation:
Não sei quais as melhores palavras para colocar no teu texto, mas a expressão TOP-TWO BOX se relaciona a marcar, em uma escala, as duas caixas (BOX) com pontuação mais alta, como por exemplo em uma escala tipo Likert.

Selected response from:

Claudia Marques
Brazil
Local time: 11:38

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

5 +1

intenção de compra alta (certamente compraria e compraria)

Silvia Aquino

4 +1

intenção de compra muito alta, muito positiva

Claudia Marques

Answers

30 mins confidence:

peer agreement (net): +1

intenção de compra muito alta, muito positiva

Claudia Marques
Brazil
Local time: 11:38
Specializes in field
Native speaker of:

Portuguese
PRO pts in category: 16

2 hrs confidence:

peer agreement (net): +1

intenção de compra alta (certamente compraria e compraria)

Explanation:
Diria assim. Geralmente numa escala os top two boxes correspondem a "certamente compraria" e "compraria". Para ser intenção muito alta, a menção seria top box, ou seja, o primeiro ponto da escala ("certamente compraria").

Silvia Aquino
Brazil
Local time: 11:38
Specializes in field
Native speaker of:

Portuguese
PRO pts in category: 124

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top two box purchase intent

Portuguese translation: intenção de compra muito alta, muito positiva

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