Glossary entry (derived from question below)
English term or phrase:
door opener
German translation:
Türöffner
Added to glossary by
Martin Rother
Dec 4, 2020 00:55
3 yrs ago
38 viewers *
English term
door opener
GBK
English to German
Marketing
Marketing / Market Research
Definition from
MBA Skool:
A door opener is something – a contact or a piece of information or anything of that sort that will help sales people gain access to the decision maker in the opportunity.This is termed door opener as it gives you a chance to open the door to the opportunity of accessing the decision maker.
Example sentences:
The Door Opener worked brilliantly. Overnight my sales cycles accelerated. I went from trying to convince my customers why they shouldn't do a pilot project to giving them something they wanted (Sticky Branding)
All the tactics in your arsenal of marketing – from direct mail, phone calls, emails, brochures, white papers, presentations at trade shows, You Tube videos and even the new social media tools – need to use the "door opener" strategies to find the busy decision makers you are looking for these days. (Developing Your B2B Sales Skills)
That's when she got creative and used food to sell. She decided that donuts and coffee would be a great door opener. Her prospect was a plant foreman. She arrived at the plant at 7 a.m., which was just a few minutes after her prospect arrived. (All Business)
Proposed translations
(German)
4 +6 | Türöffner | Martin Rother |
Change log
Nov 30, 2020 19:02: changed "Kudoz queue" from "In queue" to "Public"
Dec 4, 2020 00:55: changed "Stage" from "Preparation" to "Submission"
Dec 7, 2020 01:57: changed "Stage" from "Submission" to "Completion"
Dec 7, 2020 07:27: Martin Rother Created KOG entry
Proposed translations
+6
6 hrs
Selected
Türöffner
Gelegentlich wird im Deutschen auch direkt die englische Bezeichnung "door opener" verwendet.
Definition from
own experience or research:
Im Marketing werden bestimmte Aktionen oder Techniken als Türöffner bezeichnet, die neue Kundenkontakte, Verkaufschancen etc. befördern (z. B. Anschreiben, Anrufe, Kundendienstkontakte).
Example sentences:
Sie gilt als Türöffner im Dialogmarketing: Die Betreffzeile. (ide-stampe.de)
Einer der "Türöffner" bei der Neukundengewinnung ist ein Referenzschreiben, besonders dann, wenn der Referenzgeber einen guten Namen hat und von Ihrem potentiellen Neukunden vorbehaltlos akzeptiert wird. (experto.de)
4 KudoZ points awarded for this answer.
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