May 12, 2021 00:55
3 yrs ago
17 viewers *
English term
end-aisle display
GBK
English to Portuguese
Marketing
Marketing
Definition from
MBA Skool:
End-aisle display refers to point of purchase advertising of products at the end of shelf rows in a mall, shop, supermarket etc. In marketing, end aisle refers to the end of passages in departmental stores that are between the huge racks filled with various kinds of products. So placing the product at end aisle shall increase the visibility of the product which in turn will increase the sales of the product.
Example sentences:
With so many consumers starting and ending their grocery buying on these sites, it's important for brands to rise to the surface the way they would with a typical end-aisle display or coupon. (TotalRetail)
The merchandise planner can now experiment with “what-ifs” – look at the impact of changing the timing or duration of the markdown or combining that markdown with an end-aisle display. On the online channel, the planner can try different product placement strategies on the web site, discounts or free shipping and review the impact on forecasted orders. (The Consumer Goods Forum)
Once you’ve managed to blend function and design, as well as balance product security with interaction, there’s one last decision you need to make: the location of your POP display. To make this decision, consider proven consumer psychology data, which suggests that an end-aisle display will increase sales by 30%, simply due to increased visibility (Vulcan Spring)
Proposed translations
(Portuguese)
| 4 +6 | Ponta de gôndola ou display ponta de gôndola |
Felipe Tomasi
|
Change log
May 3, 2021 14:24: changed "Kudoz queue" from "In queue" to "Public"
May 12, 2021 00:55: changed "Stage" from "Preparation" to "Submission"
May 15, 2021 01:56: changed "Stage" from "Submission" to "Completion"
Proposed translations
+6
2 hrs
Felipe Tomasi
Brazil
Brazil
Brazil
Finance/Crypto/Legal • 15yr exp.
Native in: Portuguese (Variant: Brazilian) 
Works in: English to Portuguese, Spanish to Portuguese, French to Portuguese
Related KudoZ points
:
56
Selected
Ponta de gôndola ou display ponta de gôndola
Definition from
Wikipédia:
Em marketing de varejo, uma Ponta de Gôndola é uma seção para um produto colocado no final de um corredor, dentro de uma loja, como por exemplo nos supermercados. É considerado como um dos pontos extras no PDV, (Ponto de Venda) e existe para dar maior destaque a um determinado produto.
Example sentences:
A Legas Displays desenvolve diferentes tipos de projetos para a categoria de Pontas de Gôndolas. O móvel pode variar de acordo com a necessidade do cliente e canal a ser implementado. Pode ser alterado para padrões de redes especificas, variando com o tipo de matéria prima para estrutura e comunicações. Veja alguns de nossos projetos. (Legas Displays)
Como o próprio nome diz, o display Ponta de Gôndola faz a comunicação na ponta da gôndola do PDV. É uma comunicação eficiente para destacar ainda mais o produto na gôndola, principalmente nos supermercados e hipermercados. (Polidisplay)
4 KudoZ points awarded for this answer.
Something went wrong...