Feb 26, 2020 07:42
4 yrs ago
41 viewers *
German term

Um- und Querdenker

German to English Marketing Marketing / Market Research
Die Messe XX ist seit 35 Jahren die Messe für Visionäre, Um- und Querdenker, für erneuerbare Energien, Energie-Effizienz und für nachhaltiges und innovatives Bauen.

vielen Dank!

Proposed translations

38 mins
Selected

unconventional thinker

simply someone who does not think along standard lines; I think an extra translation of "Umdenker" here would needlessly complicate the construction and not add any significant information, given the context.
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4 KudoZ points awarded for this answer. Comment: "vielen Dank!"
59 mins

nonconformist

Visionaries and nonconformists: people who do not conform to the trends of the average person.

https://www.urbandictionary.com/define.php?term=nonconformis...
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1 hr

original thinkers

...would be the perfect fit with visionaries...

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Note added at 1 hr (2020-02-26 09:16:09 GMT)
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...and also tie "Um- und Quer" together quite nicely..
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+2
1 hr

innovators

Might work for this context. Other possibilities: people who think outside the box; lateral thinkers. Agree with Eric that it's probably best to use just the one term in English.
Peer comment(s):

agree Steffen Walter : "Lateral thinkers" was my first thought.
4 hrs
agree philgoddard : I like this because it's short and active.
5 hrs
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+1
3 hrs

inventors and mavericks

I would use three terms to keep a nice rhythm:

for visionaries, inventors and mavericks
Peer comment(s):

agree seehand : with your three terms
20 hrs
much obliged!
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4 hrs

people/everyone/all those able to think outside the box

Expression in common usage
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7 hrs

rethinkers and against-the-grain thinkers

There are two terms, Umdenker and Querdenker. They overlap but cannot be reduced to one. Lateral thinkers also works well for the second term, as others have noted.

Example sentences:

"Carpenters Workshop Gallery and Lombard Odier have come together as true rethinkers to create an innovative and ground-breaking exhibition at the Ca’d’Oro called.." https://cwg.lombardodier.com/contents/cwg-news/news/2019/apr...

"Every generation has its share of unconventional, against-the-grain thinkers and leaders who refuse to listen to the naysayers and follow their own instincts. Often, they fail, but some break through, and when they do, it results in smarter solutions for all." https://www.zdnet.com/article/when-business-thinkers-go-agai...
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8 hrs

revolutionary and lateral thinkers

I thought lateral thinking, as in English/Norman Frenchman Edward de Bono's revolutonary book. was an obvious choice - silly me...
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