Mar 8, 2004 08:16
20 yrs ago
1 viewer *
German term
Multilingual cosmopolitan linguist
Native in: English (Variant: British) 
Works in: Swedish to English, Norwegian to English, Danish to English, and 2 more.
Soll-/Ist-Profile
German to English
Marketing
Marketing / Market Research
More marketingspeak. If "Soll" is target, what's the "Ist"?
TIA
TIA
Proposed translations
(English)
| 4 +6 | target-actual profile |
IanW (X)
|
| 2 +2 | performance profile |
Jonathan MacKerron
|
| 4 | as-is profile |
Louise Mawbey
|
Proposed translations
+6
1 min
Selected
target-actual profile
I'd say "target-actual profile"
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Note added at 3 mins (2004-03-08 08:20:04 GMT)
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Goal:
Knowledge of user attitudes and behavior
Recognition of potential demand for new product developments
Issues (examples):
Product usage and purchasing frequencies
Desired product features
Product strengths/weaknesses
Brand awareness, usage, and loyalty
Brand image (target/actual profile)***
Attitudes toward products/brands
http://www.rb-marketresearch.com/en/methods/to_fs15.html?to_...
--------------------------------------------------
Note added at 3 mins (2004-03-08 08:20:04 GMT)
--------------------------------------------------
Goal:
Knowledge of user attitudes and behavior
Recognition of potential demand for new product developments
Issues (examples):
Product usage and purchasing frequencies
Desired product features
Product strengths/weaknesses
Brand awareness, usage, and loyalty
Brand image (target/actual profile)***
Attitudes toward products/brands
http://www.rb-marketresearch.com/en/methods/to_fs15.html?to_...
4 KudoZ points awarded for this answer.
Comment: "Cheers"
+2
4 mins
Jonathan MacKerron
Native in English
Retired as of Jan 2019!
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
92
performance profile
is sometimes used in this regard
32 mins
as-is profile
Just another possibility that I have come across before.
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