Glossary entry (derived from question below)
English term or phrase:
Shelf Talker Display
Spanish translation:
cenefa
Added to glossary by
Lydia De Jorge
Sep 11, 2012 01:53
11 yrs ago
15 viewers *
English term
United States
Don't just say it, say it right!
Native in: Spanish 
, English
Works in: English to Spanish, Spanish to English, English, and 1 more.
Shelf Talker Display
English to Spanish
Marketing
Advertising / Public Relations
new product
Shelf Talker Display
This display serves two purposes. First, it’s an aid to help you highlight the key features of the XXX to clients, and discuss what makes the XXX different (upsell). Second, for clients who’d rather help themselves—or when you’re otherwise engaged with clients—the display serves as a visual aid to learn about the product.
I would appreciate suggestions! TIA!
This display serves two purposes. First, it’s an aid to help you highlight the key features of the XXX to clients, and discuss what makes the XXX different (upsell). Second, for clients who’d rather help themselves—or when you’re otherwise engaged with clients—the display serves as a visual aid to learn about the product.
I would appreciate suggestions! TIA!
Proposed translations
(Spanish)
Proposed translations
11 hrs
Marta Moreno Lobera
Spain
Spain
Native in Spanish
Works in field
Spain
Sworn/Legal/Business, +20yrs, APTIJ
Native in: Spanish
Works in: English to Spanish
Related KudoZ points
:
24
Selected
cenefa
Creo que no tiene que ver con audios...
"Cenefas (shelf talkers)
Material impreso que se coloca en el borde de los estantes de las góndolas u otros muebles de exhibición."
http://www.magazinebtl.com/btl2/index.php/glosario-btl
http://www.proz.com/?sp=gloss/term&id=13964957
"shelf talker
Definition
Printed card or other sign attached to a store shelf to call buyers' attention to a particular product displayed in that shelf. Also called shelf screamer."
Read more: http://www.businessdictionary.com/definition/shelf-talker.ht...
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Note added at 2 days7 hrs (2012-09-13 09:32:37 GMT)
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Véase imagen:
http://www.parc.chartreuse.net/Detail.html&-d=Products&-r=21...
Diferénciese "shelf-talker" de "audio shelf-talker":
"Shelf talker
A small sign affixed to a shelf edge, typically used to highlight temporary promotions, new product introductions or other advertising messages.
(Gallery)"
"Audio shelf talker
A static sign attached to a shelf enhanced by the addition of customized audio capabilities, usually activated by push button or motion detection.
(Picture)"
http://www.performanceprinting.com/tools/Glossary_POP_Terms....
El texto indica que se trata de "shelf talker display" por eso asumo que es "cenefa" sin más (sin ser sonora ni incorporar un audio promocional). De todas formas, no es ni una góndola, ni un mostrador, ni un expositor. Es un pequeño cartelito o letrero que se coloca en el borde del estante de una góndola, que incluye las características del producto.
:o)
"Cenefas (shelf talkers)
Material impreso que se coloca en el borde de los estantes de las góndolas u otros muebles de exhibición."
http://www.magazinebtl.com/btl2/index.php/glosario-btl
http://www.proz.com/?sp=gloss/term&id=13964957
"shelf talker
Definition
Printed card or other sign attached to a store shelf to call buyers' attention to a particular product displayed in that shelf. Also called shelf screamer."
Read more: http://www.businessdictionary.com/definition/shelf-talker.ht...
--------------------------------------------------
Note added at 2 days7 hrs (2012-09-13 09:32:37 GMT)
--------------------------------------------------
Véase imagen:
http://www.parc.chartreuse.net/Detail.html&-d=Products&-r=21...
Diferénciese "shelf-talker" de "audio shelf-talker":
"Shelf talker
A small sign affixed to a shelf edge, typically used to highlight temporary promotions, new product introductions or other advertising messages.
(Gallery)"
"Audio shelf talker
A static sign attached to a shelf enhanced by the addition of customized audio capabilities, usually activated by push button or motion detection.
(Picture)"
http://www.performanceprinting.com/tools/Glossary_POP_Terms....
El texto indica que se trata de "shelf talker display" por eso asumo que es "cenefa" sin más (sin ser sonora ni incorporar un audio promocional). De todas formas, no es ni una góndola, ni un mostrador, ni un expositor. Es un pequeño cartelito o letrero que se coloca en el borde del estante de una góndola, que incluye las características del producto.
:o)
4 KudoZ points awarded for this answer.
Comment: "Excellent research! I truly appreciate it!"
1 hr
Exhibidor (con) hablador
You can see some using the reference links.
Reference:
+1
6 hrs
Beatriz Ramírez de Haro
Spain
Spain
Native in Spanish
Works in field
Spain
Golf, Literature and Religion Specialist
Native in: Spanish 
Works in: English to Spanish, French to Spanish, Spanish
Related KudoZ points
:
216
exhibidor con mensaje (hablado) // góndola parlante // exhibidor con audio/voz
Hola Lydia
En el enlace de Frensp me da la impresión de que el "shelf talker" normal no es más que un mensaje visual, sin voz . Al que habla lo llaman "voice talking shelf talker"
Pongo estas ideas por si te sirven.
www.setianworks.net/lemov/productos, este le hable. Usamos audio direccional de alta definición. Exhibidores con mensajes hablados, góndolas parlantes,. Folletos que hablan o emiten ...
En el enlace de Frensp me da la impresión de que el "shelf talker" normal no es más que un mensaje visual, sin voz . Al que habla lo llaman "voice talking shelf talker"
Pongo estas ideas por si te sirven.
www.setianworks.net/lemov/productos, este le hable. Usamos audio direccional de alta definición. Exhibidores con mensajes hablados, góndolas parlantes,. Folletos que hablan o emiten ...
+1
8 hrs
Victoria Amengual
Spain
Spain
Native in English
&
Spanish
Specializes in field
Spain
Freelance PRO Translator
Native in: English , Spanish
Works in: Spanish to English, English to Spanish
Mostrador/Expositor Interactivo
You would need to check the context to see what exactly the display is, ie: is it a screen, a counter etc...
but I think these options fit nicely and 'interactivo' is a good fit for something customers can listen to or watch...
but I think these options fit nicely and 'interactivo' is a good fit for something customers can listen to or watch...
Discussion
https://www.google.com/search?q=Shelf Talker Display&oe=utf-...