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Glossary entry

Italian term or phrase:

rubrica vetrina

English translation:

shopping pages

Added to glossary by Oliver Lawrence
Mar 16, 2011 16:22
13 yrs ago
1 viewer *
Italian term

rubrica vetrina

Italian to English Marketing Printing & Publishing
From a set of PowerPoint slides about a new men's lifestyle magazine:
...
"Nuovo approccio editoriale agli stili:
Superata le banali e poco credibili ***rubriche vetrina***.
Gli oggetti, i prodotti, le esperienze aziendali diventano protagonisti e segnali delle tendenze e dell'evoluzione degli stili.
Un nuovo modo di parlare delle aziende e dei loro prodotti"
...
I have a feeling this is in the general area of "product placement", "editor's picks", "product reviews", etc. (but probably not "advertorial", as I believe it's written by the publisher not the manufacturer).
...
TIA :)
Proposed translations (English)
4 +2 shopping pages
4 showcase section / pages
4 window shopping

Discussion

Holly Nathan (X) Mar 16, 2011:
But what you talk about is not the same thing that comes to mind when I think of "shopping pages"
Holly Nathan (X) Mar 16, 2011:
yes I agree with what you have already suggested Oliver.
philgoddard Mar 16, 2011:
I think all your suggestions are fine - even "product placement" is not overstating it.

Proposed translations

+2
2 mins
Selected

shopping pages

It refers to what are commonly known as the 'shopping pages' in lifestyle press.

Cosmopolitan Travel (UK Version) Magazine Subscription : Subscribe ... - [ Traducir esta página ]There isn't a women's magazine that doesn't deal with fashion. ... Shopping pages of Cosmopolitan magazine come with listings of retailers, complete with ...
www.uniquemagazines.co.uk/magazine.../subscribe-to-cosmopol... uk-version-magazine-subscription - En memoria cachéUK magazine publishers (I to P) on Magforum.com - [ Traducir esta página ]Southbank Publishing Company Ltd. Has 18 women's magazines, which it claims ..... Products on the fashion and shopping pages could be bought online using a ...
www.magforum.com/magpubs1.htm - En memoria caché - SimilarDirect marketing management - Resultado de Google Books
Mary Lou Roberts, Paul D. Berger - 1999 - Business & Economics - 447 páginas
Many magazines have shopping pages near the end of the publication. These are similar to the classified pages in a newspaper and offer exposure to readers ...
books.google.cl/books?isbn=0130804347...
Peer comment(s):
agree philgoddard
5 mins
agree P.L.F. Persio
12 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "ta"
1 hr

showcase section / pages

If indeed this refers to sections where products/companies are "featured".

Another possibility might be "spotlight section"
Something went wrong...
3 hrs

window shopping

alternative UK phrase for the sections of magazines with many products/advertorials that you 'thumb through'
Something went wrong...
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