Alain Chouraki (asker) Nov 26, 2009:

Unless someone can guess WZ... K refers to Kay, the name of the game hero. No way to know what WZ stands for, except a "WZK" is a big carboard stand portraiting the hero and a promo tool in shops, for Points of Sales, etc.
So, unless someone can guess the WZ part of the acronym, I will close the question in a couple of days, especially this "in-house" patter expression might be of little use in Kudoz glossary. Anyway, thanks for your help.

Alain Chouraki (asker) Oct 5, 2009:

Right... Spanish translator of same file, apparently, didn't have more luck with it.
Otherwise, it's English, because of context.

kashew Oct 5, 2009:

WZK looks Germanik! WBK - Word Backup (Microsoft Corporation)

Jean-Louis S. Oct 5, 2009:

Don't know a thing about it (WiZKids) but in Google it was the main hit along with the same question on ProZ but in EN-ES, which, incidentally, has no answers...

Alain Chouraki (asker) Oct 5, 2009:

I have seen the WiZKids were discontinued... So, it wouldn't work for a future marketing campaign, right ? Or maybe I don't know all about the WiZKids story...

Jean-Louis S. Oct 5, 2009:

Anything to do with WizKids?