This question was closed without grading. Reason: No acceptable answer
Dec 4, 2008 11:00
15 yrs ago
French term

les usuels

French to English Bus/Financial Business/Commerce (general)
From a "brand transfer agreement" between a Foundation and two now independent companies: (I have translated all but the last line):

By virtue of this agreement, FONDATION XXXXX shall transfer the following items to SAS YYY, for the lump sum of €1 ex-tax:


- the French, European and international brand "XXXXX"
- the website www.XXXXX.com
- the domain names "XXXXX.com," "XXXXX.eu," "XXXXX-com" and "XXXX.com"
- les différents logos et *usuels* de YYYYYY

Thanks for any insight!
Change log

Dec 4, 2008 11:17: writeaway changed "Field" from "Law/Patents" to "Bus/Financial" , "Field (specific)" from "Law: Contract(s)" to "Business/Commerce (general)"

Discussion

Emma Paulay Dec 4, 2008:
Did somebody misread a handwritten document perhaps? "Logos et visuels" would go together quite nicely.
Shaila Kamath Dec 4, 2008:
What is the business activity of YYYY?

Proposed translations

7 mins

the usuals

the most common
Peer comment(s):

neutral cmwilliams (X) : not "the most common" imo. "Usual" isn't normally used in the plural in this way in English.
2 hrs
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19 mins

the reference works

.
Peer comment(s):

neutral writeaway : can you offer a better explanation than ' ?
6 mins
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1 hr

handbooks or manuals

the most common terms of business documentation to be included in prurchase agreement
Peer comment(s):

neutral Francis Marche : lumped together in one items with logos ?
1 day 2 hrs
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3 hrs

guidelines

Since they are talking about logos, I think that it would be all the written information, the style manual so-to-speak, which is specific to the logos. In that case, I would probably say guidelines. :-)

Logo guidelines

The logo is made up of the University's primary colours, red and blue. The words 'OXFORD' and 'UNIVERSITY' are in red (spot colour Pantone 1807C, Pantone 1807U, or four colour M91%, Y94% and K30%), and BROOKES is in blue (spot colour Pantone 287C, Pantone 287U, or four colour C100%, M69% and K11%).
Logo example 1
Alternatively, the logo can be reproduced in black or reversed out to white
http://www.brookes.ac.uk/about/structure/corporate_identity/...

Logos and Guidelines

* bullet About the Guidelines
* bullet Logo Colors
* bullet Who Should Use These Guidelines
* bullet Logo Use in Print
* bullet About the NACCRRA Logo
* bullet Logo Use On-Screen
* bullet Consistency & Quality
* bullet NACCRRA Member Logo
* bullet Clear Space
* bullet Logo Files for Download
About the Guidelines
These guidelines show the correct usage of the NACCRRA logo and were created to ensure brand consistency throughout our member network. The NACCRRA logo was created as part of a visual identity system, which was developed to establish and promote a brand: ensuring that all communication, and indeed everything that makes up NACCRRA's public image, serves to give an intentional and positive impression.
http://www.naccrra.org/membership/logos.php

Logos and Guidelines
Welcome ! | (Please Logout when you are done.)

You can download and use the NetComm logo on your online or offline sales material.

The NetComm logo is copyright. You may download and use the NetComm logo on your printed or electronic sales material, but you have to use it in accordance with NetComm's guidelines.

By clicking the Accept button below, you agree to use the NetComm logo only in accordance with the guidelines as set out in the "NetComm logo guidelines" PDF file which will accompany your download.
http://www.netcomm.com.au/resellers/logos_and_guidelines
Peer comment(s):

neutral Francis Marche : The absence of any reference to "usuels" being used in French as the "guidelines" you describe seriously undermines the relevance of your point
6 days
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8 hrs

reference books

sometimes translated as "quick-reference books" or manuals
Peer comment(s):

neutral Francis Marche : extremely unlikely in this context
18 hrs
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1 day 3 hrs

styles

Emma Paulay is probably right. The phrase is "Logos et visuels" meaning the standard "Logos and styles"
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