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Glossary entry

German term or phrase:

Größere Brötchen backen

English translation:

Setting one's sights higher

Added to glossary by Camilla Seifert
Jul 11, 2007 15:12
16 yrs ago
3 viewers *
German term

Größere Brötchen backen

German to English Marketing Marketing / Market Research
This is a heading for an electronics company using a former baking factory as their production rooms...any creative solutions much appreciated

TIA
Stephen
Proposed translations (English)
3 Setting one's sights higher
3 +4 Rising to the challenge
3 +3 baking bigger pies
3 +1 Something's cooking
3 +1 Proving our value / worth
3 A bigger slice of the cake
2 +1 From pies to PCs
2 once baked goods / pastries, now big business
Change log

Jul 16, 2007 08:46: Camilla Seifert Created KOG entry

Discussion

Francis Lee (X) Jul 16, 2007:
"It transpired that ... the customer did not wish to have the double meaning reflected." Hmmm. a ) why didn't we know that earlier? b) so are they changing the German slogan as well, then? I'm confused ...
Stephen Sadie (asker) Jul 11, 2007:
thanks ken, I was probably trying to be too clever
Ken Cox Jul 11, 2007:
IMO you're confusing the semiconductor industry (which makes transistors, ICs and so on) and the electronics industry (which uses the products of the semiconductor industry, among other things).
Ken Cox Jul 11, 2007:
Stephen: wafers are only used in fabricating ICs. The vast majority of people involved in developing electronic products (it's a big industry) never even see a wafer in real life.
Stephen Sadie (asker) Jul 11, 2007:
This sentence occurs later in the text: "Wir wollen gemeinsam mit unseren Kunden in der Zukunft größere Brötchen backen"
Nadine Kahn Jul 11, 2007:
Na ja, frische Luft tut so oder so gut ;) Wafer wär sinnvoll, wenn man denn wüsste, dass beide Parteien sie definitiv genutzt haben/nutzen.
Stephen Sadie (asker) Jul 11, 2007:
They work in electronics design, as a service provider, including hardware, development and simulation - I am a trifle disappointed not to read any reaction to my "wafer" idea
Jonathan MacKerron Jul 11, 2007:
what kind of products do they make? That might help get the juices flowing here.
Nadine Kahn Jul 11, 2007:
Here's some info on "kleinere Brötchen backen" i. e. the opposite http://www.redensarten-index.de/suche.php?suchbegriff=kleine...
Stephen Sadie (asker) Jul 11, 2007:
I was just out for a breath of fresh air and the following came to mind - "more profitable wafers" This uses the fact that wafers are used in electronics and are baked by bakeries. I would be interested to hear peer responses

Proposed translations

2 hrs
Selected

Setting one's sights higher

If you go the opposite to KLEINE BRÖTCHEN BACKEN you could use - SET ONES SIGHTS HIGHER. If the wafer text is going to people in the know - then it would work. but does it REALLY imply what "grössere Brötchen backen" means .... what it means is that they wish to expand and go into bigger things
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "A lovely set of answers with many clever ideas. It transpired that the Backfabrik is a name and that the customer did not wish to have the double meaning reflected. Many thanks to all contributors"
+3
9 mins

baking bigger pies

Nielson is smart enough to realize this isn't a standard zero-sum game, but rather one of baking bigger pies and carving out larger pieces.

http://www.reviewjournal.com/lvrj_home/2006/Jan-15-Sun-2006/...

PDF]
The Corporatist Synthesis: A Skeptical View”
File Format: PDF/Adobe Acrobat
dividing existing economic pies by simply baking bigger ones. You see the problem here: except for this last point about income ...
www.blackwell-synergy.com/doi/pdf/10.1111/j.1467-7709.1986....

Our adversaries appeal to the short-sighted human desire to slice up the existing pie differently. America needs a diplomatic strategy that demonstrates that we are about baking bigger pies.

http://zenpundit.blogspot.com/2005/12/power-of-rule-sets-the...
Peer comment(s):
agree Gillian Scheibelein : drool drool
1 hr
agree Aniello Scognamiglio (X)
2 hrs
agree Craig Meulen : this is the suggestion that gets the message across most clearly, whilst retaining a "baking" reference
3 hrs
Something went wrong...
+1
15 mins

Something's cooking

For a less literal approach:
Something's cooking at X company's new premises
Alternative: X company is slaving over a hot stove to bring you better products
Peer comment(s):
agree Claire Cox : Yes, I like this!
5 mins
Something went wrong...
57 mins

A bigger slice of the cake

Especially as the company appears to be expanding.
Something went wrong...
+1
5 hrs

Proving our value / worth

proving dough allows it to 'swell' in size ... so maybe something using the verb to prove for the double meaning?

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Note added at 22 hrs (2007-07-12 13:48:47 GMT)
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From currants to currents!
Peer comment(s):
agree Richard Benham : This is clever, but unfortunately most people don't know enough about breadmaking.
1 hr
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+4
17 mins

Rising to the challenge

No more loafing around

Using our loaf (strictly UK audience)

Let it roll!!

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Note added at 21 mins (2007-07-11 15:33:47 GMT)
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Roll on the future

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Note added at 1 day1 hr (2007-07-12 16:28:28 GMT)
--------------------------------------------------

From bakeware to hardware??

And yes, I do know that bakeware (baking trays, cake tins etc) is not the same as Backware. Might still fit though ;-)
Peer comment(s):
agree Camilla Seifert : I like this too!
2 hrs
agree Melanie Wittwer
3 hrs
agree Richard Benham : Loaf = loaf of bread = head in Aussie rhyming slang too!
6 hrs
agree Nadine Kahn : No more loafing around!
17 hrs
thanks guys! btw what happened to Cilian's 'best thing since sliced bread'? Excellent I thought ;-)
Something went wrong...
3 days 21 hrs

once baked goods / pastries, now big business

this is just another suggestion topping all of the great ones already here. Bakeries in the US are usually associated with "pastries" or even baked goods.

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Note added at 3 days21 hrs (2007-07-15 12:41:24 GMT)
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I like Francis's high-carb to high-tech! especially since I'm doing what I can to stay away from the carbs!
Something went wrong...
+1
13 mins

From pies to PCs

Thanks to Kim for the "pies" - I haven't yet been able to think of anthying electronics-related starting with a "b" (i.e. "From buns to ...")

My "PCs" is obviously speculative. ;-)

More context, please, Stephen! What exactly does the company make?

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Note added at 21 mins (2007-07-11 15:33:39 GMT)
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My idea was along the lines of "Swords to ploughshares", i.e. converting existing production facilities.

But in case the above is ambiguous (i.e. suggesting that they make both):

From pastry/pastries/pies production to PCs

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Note added at 2 hrs (2007-07-11 17:58:41 GMT)
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Stephen:
Nice idea though it is, "more profitable wafers" doesn't work for two reasons:
- Bakeries are associated primarily with bread, pies and (if I may suggest) pastries. Wafers are in comparison a niche product.
- It appears the company in question is not a chipmaker.

New idea:
- From ovens to OEM (the firm does make equipment, right?)

Given the added context of that sentence including the target phrase, however, I'd be inclined to go with Kim's suggestion. I'm not sure it sounds that great as such - but it reflects the German perfectly.

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Note added at 6 hrs (2007-07-11 21:41:06 GMT)
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@ Richard. Nice idea. How about:
- from rustic bakery to industry (-scale) chips?
;-)

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Note added at 6 hrs (2007-07-11 21:52:04 GMT)
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- From high-carbs to high-tech
(as in carbohydrates)

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Note added at 4 days (2007-07-16 10:00:25 GMT) Post-grading
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I never said my answers were any good, but I'm also wondering about the suitability of the "one" pronoun in this kind of context. Surely if anything "we"?
Peer comment(s):
agree Richard Benham : They may not make chips, but their products probably contain them. From bakery to chipshop?
6 hrs
Something went wrong...
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