Nov 16, 2005 02:57
18 yrs ago
English term
China
Vast, Fast & Trust
Native in: Chinese (Variants: Mandarin, Simplified) 
Works in: English to Chinese, Japanese to Chinese, Japanese to English, and 3 more.
the brand’s membrane
English to Chinese
Tech/Engineering
Electronics / Elect Eng
Winning Brands Foresight evaluates the Threat and Growth potential by diagnosing the dynamics at the brand’s membrane – are consumers likely to permeate the membrane and diffuse towards your brand or away from your brand?
Proposed translations
(Chinese)
Proposed translations
+1
48 mins
English term (edited):
the brand��s membrane
Selected
品牌与消费者之间的隔阂（屏障）
成功品牌对未来的规划，是通过分析在品牌屏障上的互动，对潜在危机和增长潜能加以评估 - 消费者是否能突破这种屏障，进而趋向您的产品，还是逐渐远离这个品牌？
所以我认为membrane就是屏障，隔阂的意思，我觉得在本文中，对这个词可能还有更详细描述，因此，应该在那个部分解决这个词英译中的问题。
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Note added at 52 mins (2005-11-16 03:49:54 GMT)
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是通过分析品牌屏障上与消费者的互动，对。。。
所以我认为membrane就是屏障，隔阂的意思，我觉得在本文中，对这个词可能还有更详细描述，因此，应该在那个部分解决这个词英译中的问题。
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Note added at 52 mins (2005-11-16 03:49:54 GMT)
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是通过分析品牌屏障上与消费者的互动，对。。。
3 KudoZ points awarded for this answer.
44 mins
Nai-Ching Ting
Native in Chinese
Works in field
32 years, for more than 22 million words
Native in: Chinese 
Works in: Chinese to English, English to Chinese
Related KudoZ points
:
16
English term (edited):
the brand��s membrane
这个厂牌的膜
Brand refers a trademark; hence any particular kind or make of goods. Membrane refers to a thin fold or layer of animal or plant tissue, covering some part or organ. That is why it is further explained in the text below it what the term membrane means. In this case, I think we had better keep its original literal meaning here.
2 hrs
Yi-Hua Shih
Taiwan
Taiwan
Native in Chinese
Taiwan
the one who enjoys language
Native in: Chinese
Works in: English to Chinese, English, Chinese to English, and 1 more.
English term (edited):
the brand��s membrane
建議直譯，採用可能是作者原本喻意的中文對應字
the brand’s membrane → 該品牌的細胞膜
一個品牌的成功，當然是吸引消費者進行消費，而且可能還因此創造出推出此品牌的企業本身的形象。吸引消費者擁抱某一品牌，從某個實際面來說其實是那個品牌「擁抱」了消費者、「吸收」了他們掏出來的錢、將那些錢轉變成該品牌／企業（細胞）本身的營收－養份。這個比喻其實還蠻生動的呢。 :D
Winning Brands Foresight evaluates the Threat and Growth potential by diagnosing the dynamics at the brand’s membrane – are consumers likely to permeate the membrane and diffuse towards your brand or away from your brand?
試譯：
「對品牌能否勝出的預估」衡量的是某一品牌後續經營與成長的潛力，其方法在於診斷該品牌的「細胞膜動力學」－消費者是可能穿透細胞膜，擴散、滲透到這個品牌裏面，還是傾向於遠離這個品牌？
Winning Brands Foresight evaluates the Threat and Growth potential by diagnosing the dynamics at the brand’s membrane – are consumers likely to permeate the membrane and diffuse towards your brand or away from your brand?
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Note added at 2 hrs 16 mins (2005-11-16 05:14:08 GMT)
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亂碼的部份再試試看：...其方法在於診斷該品牌的『細胞膜動力學』－
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Note added at 2 hrs 18 mins (2005-11-16 05:16:21 GMT)
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Let me use big5 coding this time:
刚亩
癸珇礟秤箇︳颗秖琌琘珇礟尿竒犁籔Θ肩ㄤよ猭禘耞赣珇礟灿璏饯笆厩⌒⌒禣琌硓灿璏饯耎床函硓硂珇礟临琌渡环瞒硂珇礟
一個品牌的成功，當然是吸引消費者進行消費，而且可能還因此創造出推出此品牌的企業本身的形象。吸引消費者擁抱某一品牌，從某個實際面來說其實是那個品牌「擁抱」了消費者、「吸收」了他們掏出來的錢、將那些錢轉變成該品牌／企業（細胞）本身的營收－養份。這個比喻其實還蠻生動的呢。 :D
Winning Brands Foresight evaluates the Threat and Growth potential by diagnosing the dynamics at the brand’s membrane – are consumers likely to permeate the membrane and diffuse towards your brand or away from your brand?
試譯：
「對品牌能否勝出的預估」衡量的是某一品牌後續經營與成長的潛力，其方法在於診斷該品牌的「細胞膜動力學」－消費者是可能穿透細胞膜，擴散、滲透到這個品牌裏面，還是傾向於遠離這個品牌？
Winning Brands Foresight evaluates the Threat and Growth potential by diagnosing the dynamics at the brand’s membrane – are consumers likely to permeate the membrane and diffuse towards your brand or away from your brand?
--------------------------------------------------
Note added at 2 hrs 16 mins (2005-11-16 05:14:08 GMT)
--------------------------------------------------
亂碼的部份再試試看：...其方法在於診斷該品牌的『細胞膜動力學』－
--------------------------------------------------
Note added at 2 hrs 18 mins (2005-11-16 05:16:21 GMT)
--------------------------------------------------
Let me use big5 coding this time:
刚亩
癸珇礟秤箇︳颗秖琌琘珇礟尿竒犁籔Θ肩ㄤよ猭禘耞赣珇礟灿璏饯笆厩⌒⌒禣琌硓灿璏饯耎床函硓硂珇礟临琌渡环瞒硂珇礟
3 hrs
chica nueva
Native in English
Works in field
http://youtube/iraVWQu3Zf8
Native in: English (Variants: New Zealand, British)
Works in: Chinese to English
Related KudoZ points
:
12
English term (edited):
the brand�s membrane
see 'Customer-facing layer as a porous membrane'; porous cell membrane...
seems to be related to this marketing idea...?
'Customer-facing layer as a porous membrane'
gapingvoid
... them is great for "The Internal Conversation" and "The Porous Membrane" etc etc,
... the hughtrain: "the market for something to believe in is infinite. ...
www.gapingvoid.com/ - 62k - 14 Nov 2005 - Cached - Similar pages
gapingvoid: the hughtrain
THE HUGHTRAIN: "THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE. ... The more
porous your membrane ("x"), the easier it is for the internal conversation ...
www.gapingvoid.com/Moveable_Type/archives/000823.html - 54k - Cached - Similar pages
[ More results from www.gapingvoid.com ]
Perspectives
An amoeba we marketing people seldom recognise in consumers. ... one celled blobby
organism surroun-ded by a porous cell membrane through which it breathes. ...
www.etstrategicmarketing.com/ SMJan-Feb05/Perpectives.html - 30k - Cached - Similar pages
Resourcing Strategies
'Customer-facing layer as a porous membrane'
gapingvoid
... them is great for "The Internal Conversation" and "The Porous Membrane" etc etc,
... the hughtrain: "the market for something to believe in is infinite. ...
www.gapingvoid.com/ - 62k - 14 Nov 2005 - Cached - Similar pages
gapingvoid: the hughtrain
THE HUGHTRAIN: "THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE. ... The more
porous your membrane ("x"), the easier it is for the internal conversation ...
www.gapingvoid.com/Moveable_Type/archives/000823.html - 54k - Cached - Similar pages
[ More results from www.gapingvoid.com ]
Perspectives
An amoeba we marketing people seldom recognise in consumers. ... one celled blobby
organism surroun-ded by a porous cell membrane through which it breathes. ...
www.etstrategicmarketing.com/ SMJan-Feb05/Perpectives.html - 30k - Cached - Similar pages
Resourcing Strategies
11 hrs
Mark Xiang
Native in Chinese
Works in field
20 YRS AS MECHANICAL/TECHNICAL ENGINEER!
Native in: Chinese
Works in: English to Chinese, Chinese to English
Related KudoZ points
:
66
English term (edited):
the brand��s membrane
品牌的表象
品牌背后
品牌形象
品牌形象
Discussion