Hästsko (advertising)

10:53 Jun 27, 2013
This question was closed without grading. Reason: No acceptable answer

Swedish to English translations [PRO]
Art/Literary - Advertising / Public Relations
Swedish term or phrase: Hästsko (advertising)
In an agreement concerning the costs of advertising, one type of ad that can be taken out (on the website) is described as being a "Hästsko" - what does this refer to and what might it be called in English?
Ian Giles
United Kingdom
Local time: 03:39


Summary of answers provided
4Horseshoe
nativeswede


Discussion entries: 4





  

Answers


5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Horseshoe


Explanation:
The word hästsko means horseshoe. The word itself does not really have an alternative meaning, so my guess is it did not belong with whatever was advertised? Without the text it is hard to concern. In Swedish folklore, horseshoes hanging on the wall with the opening upward like this: U, means good fortune. If it is turned the other way, it means the opposite because the good fortune is leaking out.

--------------------------------------------------
Note added at 5 hrs (2013-06-27 16:28:07 GMT)
--------------------------------------------------

(I meant hard to discern, not concern! :)

Example sentence(s):
  • Smeden tillverkar hästskor = The blacksmith makes horseshoes

    Reference: http://sv.wikipedia.org/wiki/H%C3%A4stsko
    Reference: http://en.wikipedia.org/wiki/Horseshoe
nativeswede
United States
Local time: 21:39
Works in field
Native speaker of: Swedish
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search