Glossary entry

Spanish term or phrase:

paternidad (in this context)

English translation:

authorship; origin

Added to glossary by Oso (X)
May 13, 2005 07:05
19 yrs ago
3 viewers *
Spanish term

paternidad (in this context)

Spanish to English Bus/Financial Business/Commerce (general) change management
Corporate/marketing jargon, for the life of me I can't think of a plausible option for "paternidad" in the following examples:

"Todo ello se puede lograr utilizando mecanismos participativos (es decir, que se dé una paternidad interna del cambio"
"Interiorizar la estrategia a través de la paternidad en los planes y lograr una visión común de dónde vamos y por qué"
Proposed translations (English)
3 +4 authorship; origin
4 +1 sponsorship
5 buy-in
3 ownership
3 company image

Proposed translations

+4
11 mins
Selected

authorship; origin

Hola Martin,
Un par de ideas pues parece que se está usando el término en sentido figurado, como la paternidad literaria, en el caso de tu contexto específico se refiriría a la creación de planes y cambio.
Buena suerte y saludos del Oso ¶:^)

Authorship is the act of creating a work, idea or theory. Most of the time, this term refers to someone being the author of a written work.

Peer comment(s):

agree María Eugenia Wachtendorff : ¡Hola, Oso! Me quedo con "authorship", porque parece que están hablando de trabajo en equipo :-)
19 mins
¡Hola Meu! Muchas gracias y que tengas un lindo viernes ¶:^)
agree surfzone : Yo también iría por authorship... suena mejor.
4 hrs
Muchas gracias, surfzone ¶:^)
agree RNolder (X)
9 hrs
Muchas gracias, RNolder ¶:^)
agree Gabriela Rodriguez
13 hrs
Muchas gracias y feliz viernes, Gaby ¶:^)
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "After much thought I chose to go with authorship, which best fit the context (also, "buy-in," "sponsorship," and "ownership" were taken!). Thanks to all (y especialmente al inconmensurable Oso)"
+1
13 mins

sponsorship

This is what immediately popped into my mind. Here's a ref. for you:

We will work in those verticals that provide opportunities to build human capital, especially where the challenge of change is rapid and demands an external perspective along with an internal sponsorship to lead transformation successfully.
http://www.peyotemorgan.com/focus_0.htm

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Note added at 27 mins (2005-05-13 07:32:50 GMT)
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A couple more refs:

“The biggest mistake companies make is failing to secure internal sponsorship from the top down,” Pynn said. “Making the transition can be painful….”
http://tinyurl.com/ar3ww

Obtain executive-level sponsorship and determine clear project ownership. Executive sponsorship is critical in the early stages of planning to support process changes (e.g., increased openness, removal of bureaucratic layers), provide funding, designate a single employee portal effort, and provide measures of success that can be used as input into the feature selection process.
http://techupdate.zdnet.com/techupdate/stories/main/0,14179,...
Peer comment(s):

agree Claudia Luque Bedregal
15 hrs
Something went wrong...
1 hr

ownership

Another possibility?
Something went wrong...
2 hrs

buy-in

standard corporatese, una especie de comodín que queda bien en todas partes! As shop girls say, you can dress it up or dress it down...

significa lograr el convencimiento interno de los interesados o afectados por el proyecto/cambio etc.

Keys to Successful Internal Audit Transformation... Just when it seems that the hectic pace of change in internal audit is ... change, improve communications and facilitate stakeholder buy-in; and ...
www.pwcglobal.com/extweb/manissue.nsf/ DocID/7FF0C587BC285B8285256ADF0055D5B2 -

HOT... If a project manager cannot gain effective buy-in and support from these ... project plans should be subjected to clear and managed project change ...
www.thomsett.com.au/main/articles/path/toc.htm

Project Management Skills and Internal Audit... How does formal project management benefit the internal auditor? ... it's important to get buy-in for any project management effort from the corporate ...
www.protiviti.com/downloads/PRO/ pro-us/articles/FeatureArticle_20030806.html

PixelMEDIA Website Design, Application Development, and Consulting ...... key internal personnel or identifying explicit project objectives and goals. ... your needs while gaining buy-in from your internal stakeholders. ...
www.pixelmedia.com/about-us/ published-articles-applications-outsourcing.asp

Internal Communications Asia 2005
... The Human Element Of Organisational Change With Internal Communications ...
internal communications can be used to increase employees’ buy-in and ...
www.iqpc.com/cgi-bin/templates/document. html?document=55075&event=7282&topic=232

Managing Change Management Soft Skills soft skill BUY-IN BUY-INTO ...
... The term "buy-in" is sacrosanct. It is as much a part of modern Change ...
To contact him, and host internal seminars on Change Management visit ...
www.technobility.com/docs/article058.htm -

Problems in Managing Change - Publications - Management Portal
This article describes problems and barriers in change processes. ... If top
management does not buy in – why should anybody else? ...
www.themanager.org/Strategy/Change_Problems.htm
Something went wrong...
8 hrs

company image

......perhaps paternidad is the wrong word
Something went wrong...
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