According to UNESCO, /recent years have seen increasing interest in the use of cultural assets for raising living standards at the same time as preserving cultural heritage and cultural diversity and promoting creativity and entrepreneurship. These include optimizing the development of cultural enterprises as agents of economic growth and national development, in such fields as handicrafts, design, music, print and multimedia publishing, film and television production and heritage tourism./
http://www. portal.unesco.org/.../ev.php-URL_ID=29839&URL_DO=DO_TOPIC...