Nov 1, 2020 00:16
3 yrs ago
31 viewers *
Italian term

50 ANNI DI PANE E IDEE...

Italian to English Marketing Retail Marketing slogan
I am working on a translation for an Italian company that manufactures bread products (Moratopane.com). Although I submitted the translation a week ago and had it approved, the client has now come back to me asking for some alterations.

There are a few areas of the translation that are causing me difficulties.

Firstly, the company's slogan is "Pane & Idee", literally "Bread & Ideas", but this sounds odd in English and I am not sure how best to translate it otherwise—or indeed whether I should translate it at all! Does anyone have any suggestions? Would "inspiration" perhaps be an apt translation of "idee"?

Another translation that has caused me problems is "Sapere, fare, immaginare Il nostro modo di pensare da 50 anni". I originally translated it as "Knowing, doing, imagining... Our philosophy for the last 50 years", but the client was not satisfied with this, saying it is too literal. Does anyone have any suggestions on how this could be improved?

Thank you for your help.
Proposed translations (English)
4 +6 50 years of creative bread-making
Change log

Nov 1, 2020 01:01: writeaway changed "Field (write-in)" from "(none)" to "Marketing slogan"

Discussion

writeaway Nov 1, 2020:
If you want help with another marketing slogan please post that as a separate question

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Proposed translations

+6
6 hrs
Selected

50 years of creative bread-making

Hi Ian,
I would like to help - it's not easy to translate something that would sound pathetic in English. I also like your idea of inspiration.
Hope this helps!
Note from asker:
Hi Lesley. Thank you for your suggestion. I think you have conveyed the original meaning well with that translation.
Peer comment(s):

agree Lisa Jane
41 mins
agree martini
2 hrs
agree Wendy Streitparth
3 hrs
agree philgoddard : Breadmaking.
3 hrs
thanks Phil - hyphenation is my nightmare, lol!
agree Michele Fauble
13 hrs
agree Ian Mansbridge
1 day 1 hr
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks for your help with this. Much appreciated!"
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