Glossary entry (derived from question below)
German term or phrase:
gelungene Ausrichtung auf die Zielgruppe
English translation:
successfully addressed the target group
Added to glossary by
David Williams
May 18, 2009 14:31
15 yrs ago
German term
Germany
Scientific & technical expertise
Native in: English (Variant: British) 
Works in: German to English
gelungene Ausrichtung auf die Zielgruppe
German to English
Marketing
Media / Multimedia
Context:
Dieser Film erfüllte die hohen Anforderungen an die Umsetzung, Kreativität und vor allem an die gelungene Ausrichtung auf die Zielgruppe.
Talking about an online video blog aimed primarily at a young (teenager/young adult) audience (richtet sich vor allem an Jugendliche) that has been awarded a prize.
Dieser Film erfüllte die hohen Anforderungen an die Umsetzung, Kreativität und vor allem an die gelungene Ausrichtung auf die Zielgruppe.
Talking about an online video blog aimed primarily at a young (teenager/young adult) audience (richtet sich vor allem an Jugendliche) that has been awarded a prize.
Proposed translations
(English)
Change log
May 18, 2009 14:48: Steffen Walter changed "Field" from "Other" to "Marketing"
May 18, 2009 14:48: Steffen Walter changed "Term asked" from "gelungene Ausrichtung (auf die Zielgruppe)" to "gelungene Ausrichtung auf die Zielgruppe"
Proposed translations
+8
6 mins
Kim Metzger
Mexico
Mexico
Native in English
Mexico
Committed to Quality and Service
Native in: English (Variant: US) 
Works in: German to English
Related KudoZ points
:
40
German term (edited):
gelungene Ausrichtung (auf die Zielgruppe)
Selected
successfully addressed the target group
I'd want to rephrase the whole sentence to accommodate this part of it. The requirements for successfully addressing the target group?
Note from asker:
| What would you think of "addressing its target audience appropriately"? |
| or "successfully targeting its intended audience"? |
4 KudoZ points awarded for this answer.
Comment: "Great, thanks!"
4 mins
German term (edited):
gelungene Ausrichtung (auf die Zielgruppe)
succesfully reached its target audience
that's the meaning anyway, you'll have to fiddle with the wording to get it to fit into your sentence
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Note added at 4 Min. (2009-05-18 14:36:08 GMT)
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age-appropriate might also work
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Note added at 4 Min. (2009-05-18 14:36:08 GMT)
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age-appropriate might also work
+1
8 mins
Jutta Wappel
Germany
Germany
Native in German
Germany
Communicating your message
Native in: German
Works in: English to German, German to English, German
German term (edited):
gelungene Ausrichtung (auf die Zielgruppe)
successful focus on the target group
might be another possibility
+3
14 mins
Lonnie Legg
Germany
Germany
Native in German
&
English
Works in field
Germany
25 years in film industry
Native in: English , German
Works in: German to English, English to German
Related KudoZ points
:
34
German term (edited):
gelungene Ausrichtung (auf die Zielgruppe)
appeal (to its target audience)
...in terms of ... and appeal to its target audience.
Without the list of achievements, you could simply say:
"XXX has succeeded in appealing to/captivating its target audience"
Without the list of achievements, you could simply say:
"XXX has succeeded in appealing to/captivating its target audience"
Example sentence:
"...which should appeal to its target audience,"
Peer comment(s):
| agree |
Helen Shiner
3 hrs
|
|
Thanks, Helen.
|
|
| agree |
Katharine Oden
: Both appeal and target audience (instead of group, which sounds a little bit like focus group) sound great to me.
3 hrs
|
|
Thanks, Kate.
|
|
| agree |
Michele Johnson
: With Kate
17 hrs
|
|
Thanks, Michele.
|
3 hrs
successfully tailored to the target audience
Lots of suggestions so far, but most of them telling a slightly different-than-asked story.
The client's point is ausgerichtet, which means made to fit, made to appeal. It does not mean reached or addressed, which would be Ansprache or Erreichen der Zielgruppe.
Tailored is the term we would use in any marketing strategy document, if we want to express the design of a specific piece and not its direction of aim. Their usage of terms like Umsetzung and Kreativität clearly make it a design statement.
Also, target audience is a nice play on words, with the audience in a theater in mind, vs. the other common term target group.
The client's point is ausgerichtet, which means made to fit, made to appeal. It does not mean reached or addressed, which would be Ansprache or Erreichen der Zielgruppe.
Tailored is the term we would use in any marketing strategy document, if we want to express the design of a specific piece and not its direction of aim. Their usage of terms like Umsetzung and Kreativität clearly make it a design statement.
Also, target audience is a nice play on words, with the audience in a theater in mind, vs. the other common term target group.
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