Glossary entry

German term or phrase:

kommunikationspolitische Massnahmen

English translation:

communication policy (measures)

Added to glossary by Mousey
Feb 2, 2004 20:26
20 yrs ago
German term

kommunikationspolitische Massnahmen

German to English Marketing Economics
It's the beginning of the title of a thesis (komm. Massnahmen in der Phase der Markteinfuehrung...)

Proposed translations

+5
11 mins
Selected

communication policy (measures)

communication policy (measures) during the launch phase/ during the start-up phase

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Note added at 2004-02-02 20:39:35 (GMT)
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http://www.rrz.uni-hamburg.de/hans-bredow-institut/english/p...

The article analyses the quantitative significance of the **communication policy measures** of various media genres in the year 2001.
Peer comment(s):

agree Ulrike Lieder (X)
44 mins
agree Robert Kleemaier
1 hr
agree Kevin Fulton : or "activities"
1 hr
agree Textklick : Aber communications (Mehrzahl) policy. (The link is interesting but " mass mediated journalistic communication"? Nein, bitte nicht!)
2 hrs
agree EMatt
3 hrs
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4 KudoZ points awarded for this answer. Comment: "Thank you, I used this one as I think it was the best version. Thanks to everyone for their help."
47 mins

channels of communication

channels of communication, it is widely used usage as far as I know.
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2 hrs

communication policy actions (action)

I do not wish to pick a bone with Olaf -- whose instinct is, by the way, dead on -- I just wish to point out that *Maßnahmen* is often translated in unreflected manner as *measures*, whereas the latter term has a sort of a bureaucratic edge to it (thus very popular in EU publications). I would therefore opt for the more colloquial *actions* (or the collective *action*), particularly in contexts referring to private enterprise.
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14 hrs

I'd say

Steps in communication policy during the phase of market introduction....

If you insist on 'measures', I would call it

Measures taken within the purview of communication policy

but I think it's more a case of 'taking steps' toward a goal instead of 'measures' (with its ring of 'enforcement')
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18 hrs

PR and Communication

I wouldn't say anything about "policy" or "measures". Surely this is what the author is talking about.
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