hohe Streuverluste
English translation: wasted audience; wasted coverage; wasted reach
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| 13:45 Apr 27, 2004 |
| German to English translations [PRO] Bus/Financial - Advertising / Public Relations | |||||
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|  Selected response from: Colin Newberry Local time: 01:26 | ||||
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Answers
3 mins confidence: 
dissipated effectivenes by spreading (it/oneself) too thinly Explanation: This, I reckon, would be the nearest English equivalent |
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4 mins confidence: peer agreement (net): +1
peer agreement (net): +1high coverage waste Explanation: Koschnick's Kompaktwörterbuch Marketing suggests "coverage waste" or "waste coverage". I usually use "coverage waste" myself. HTH Rebecca |
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6 mins confidence:
highly wasteful distribution (costs) Explanation: Just a thought. |
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15 mins confidence:
high dispersion losses Explanation: ... While online advertising on a search machine is associated with high dispersion losses, Sharelook´s catalogues, structured by subject and region, offer target ... www.sharelook.co.uk/ sldb/SLDB_db.php?template=uk_advertising - 20k - 25 Apr 2004 |
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14 mins confidence:
high (degree of) wastage Explanation: See e.g. http://www.biz-community.com/Article/196/18/2610.html http://www.mpcassociates.com/advert_wastage.htm http://www.aviation-industry.com/atem/newpages/afam_advertis... (and many others) Although Rebecca is *almost* correct, I once had to learn that "wastage" is even more appropriate (see old KudoZ below). -------------------------------------------------- Note added at 22 mins (2004-04-27 14:08:09 GMT) -------------------------------------------------- http://www.zekor.com/adwords-information.htm -------------------------------------------------- Note added at 26 mins (2004-04-27 14:11:45 GMT) -------------------------------------------------- see also http://www.legamedia.net/lx/result/match/db774cb57a407129dd0... for a definition of \"wastage\" Reference: http://www.proz.com/kudoz/350018 |
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22 mins confidence: peer agreement (net): +1
peer agreement (net): +1high scatter losses Explanation: scatter in this context means that the advertising was not targetted at a certain selection of potential clients - targeted advertising is often executed, for example, in a trade journal, whereas scatter advertising in a daily newspaper - this means that the potential readers may or may not be interested in the product. A computer manufacturer advertising in a computer magazine (where the readers are probably all interested in computers) will have lower scatter losses (costs wasted on readers who are not interested). -------------------------------------------------- Note added at 37 mins (2004-04-27 14:22:43 GMT) -------------------------------------------------- When advertising is not targeted - it is literally flung in all directions - i.e. scattered. -------------------------------------------------- Note added at 39 mins (2004-04-27 14:25:27 GMT) -------------------------------------------------- One might also consider the term: Mass Advertising Costs -------------------------------------------------- Note added at 40 mins (2004-04-27 14:26:02 GMT) -------------------------------------------------- or mass advertisng losses -------------------------------------------------- Note added at 42 mins (2004-04-27 14:28:19 GMT) -------------------------------------------------- or even losses resulting from indiscriminate advertising -------------------------------------------------- Note added at 42 mins (2004-04-27 14:28:19 GMT) -------------------------------------------------- or even losses resulting from indiscriminate advertising |
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3 hrs confidence:
wasted audience; wasted coverage; wasted reach Explanation: These are terms - take your pick - from a useful little dictionary called "Media & Marketing" from Koralle Verlag. -------------------------------------------------- Note added at 3 hrs 23 mins (2004-04-27 17:08:41 GMT) -------------------------------------------------- Of course, add the \"high\" or \"large\". |
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