Glossary entry (derived from question below)
French term or phrase:
Stop aux idées reçues
English translation:
Forget what you heard
- The asker opted for community grading. The question was closed on 2010-04-24 09:54:10 based on peer agreement (or, if there were too few peer comments, asker preference.)
Apr 20, 2010 18:24
14 yrs ago
6 viewers *
French term
France
Expertise translates in all languages
Native in: French 
Works in: English to French, French to English, Spanish to French
Stop aux idées reçues
French to English
Marketing
Advertising / Public Relations
This is the header of a section where my clients explains that this new product contradicts all generally accepted beliefs, e.g. "only chemical products kill germs". Any imput is welcome, I cannot find an equivalent that sounds good in English.
Proposed translations
(English)
Proposed translations
+5
1 hr
Selected
Forget what you heard
Just a suggestion.
Note from asker:
| Thanks Pablo, I was thinking along that line too... |
Peer comment(s):
| agree |
Richard Nice
: neat...
1 min
|
| agree |
John Detre
3 hrs
|
| agree |
Kate Deimling
: Sounds great.
3 hrs
|
| agree |
mimi 254
11 hrs
|
| agree |
Transitwrite
: Its sounds fine to me but the context must not be too formal for it to pass ok
2 days 11 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
+2
21 mins
Verginia Ophof
Belize
Belize
Native in English
Works in field
Belize
Near Native Proficiency in Source langua
Native in: English
Works in: Portuguese to English, Dutch to English, French to English
Related KudoZ points
:
12
a new way of thinking !
just an idea.....
...out with the old preconceived notions
...out with the old preconceived notions
Note from asker:
| Thanks Verginia |
Peer comment(s):
| agree |
Mark Nathan
: or perhaps, "a whole new approach"
3 hrs
|
|
I like your suggestion Mark ! you should post it !
|
|
| agree |
mimi 254
12 hrs
|
|
Thank you Mimi !
|
56 mins
philgoddard
United States
United States
Native in English
Specializes in field
United States
Six languages into flawless English
Native in: English
Works in: German to English, French to English, Spanish to English, and 4 more.
Related KudoZ points
:
56
think outside the box
It's a cliché in English, but it is in French too.
You could say "envelope", which is less common. And I agree with Writeaway that we need more context.
(Thanks for your help, Richard)
You could say "envelope", which is less common. And I agree with Writeaway that we need more context.
(Thanks for your help, Richard)
Note from asker:
| Thanks phil |
2 hrs
Kiss all second-hand ideas good bye
We say "kiss something good bye" when we quit it for good
Note from asker:
| Thanks |
16 hrs
Drop your preconceptions
or Let go of your preconceptions or preconceived ideas
a bit snappier perhaps
a bit snappier perhaps
20 hrs
Colin Smith
United Kingdom
United Kingdom
Native in English
Works in field
United Kingdom
Quality Business & Financial Translation
Native in: English
Works in: French to English, Arabic to English
Put aside your assumptions
"An Idée reçue (pronounced [ide rəˈsy]) is a received, or accepted, idea. This term was used by Gustave Flaubert in his work Le Dictionnaire des idées reçues to refer to a catchphrases and platitudes, most of which are as paradoxical as they are insipid." (wikipedia)
Le Figaro magazine recently ran an entire article titled "Pour en finir avec les idées reçues" (no doubt instigated to some degree by Mr E. Zemmour!).
I think it's a valid Kudiz question, the key term being "idées reçues"...Context is not really necessary. It's a very common expression in French social and political debate - try googling "Pour en finir avec les idées reçues"...
+1
51 mins
Richard Nice
Germany
Germany
Native in English
Germany
Translator of Distinction
Native in: English (Variants: US, Canadian, British, New Zealand, UK, Australian) 
Works in: French to English
Related KudoZ points
:
4
Kill clichés dead
(...or in their tracks). If it is about germs...
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Note added at 1 hr (2010-04-20 19:25:08 GMT)
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(so much for "Simple HTML is allowed...")
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Note added at 2 days23 hrs (2010-04-23 17:26:25 GMT)
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Now it is, great. But what about the germs?
--------------------------------------------------
Note added at 1 hr (2010-04-20 19:25:08 GMT)
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(so much for "Simple HTML is allowed...")
--------------------------------------------------
Note added at 2 days23 hrs (2010-04-23 17:26:25 GMT)
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Now it is, great. But what about the germs?
Note from asker:
| Thanks Richard |
Peer comment(s):
| agree |
John Detre
: (they allow html code, they just don't convert it to formatting) // forget what you heard, no irony allowed!
4 hrs
|
|
You missed a career as a contract lawyer! :)
PS.: "allow" as in "Irony is allowed but will be taken literally?" - another regular Proz feature... ;)
|
Discussion
~ Robert J. Samuelson (Author)
@Richard: what was your question?
@writeaway: how does your entry help?
@all: have I missed something about the purpose of this section...or about KudoZ?
(be fair, Phil, this started at 20:24 (CEST))
:Our questions are about the context, and mine specifically was: is it actually about a germicide?