Jan 17, 2020 17:58
4 yrs ago
5 viewers *
English term
absolute click
English
Marketing
Marketing / Market Research
attribution models
Decide which attribution models fit best with your marketing goals.
It’s important to compare multiple models to experiment and learn.
There are many ways to determine the value of each channel, like last
click, absolute click, last paid click, etc.
It’s important to compare multiple models to experiment and learn.
There are many ways to determine the value of each channel, like last
click, absolute click, last paid click, etc.
Responses
4 -1 | Number of clicks | Lincoln Hui |
3 -1 | final acceptance | Juan Arturo Blackmore Zerón |
Change log
Jan 17, 2020 21:53: Daryo changed "Field" from "Other" to "Marketing" , "Field (write-in)" from "Computer" to " attribution models"
Responses
-1
13 hrs
Selected
Number of clicks
Just the number of clicks, with no other criteria.
Note from asker:
makes sense |
Peer comment(s):
disagree |
Daryo
: well, if you read the ST, they go into far more details than just generic "clicks" - so "absolute" can not be dismissed or swept under the carpet - it does convey some significant "nuance of meaning" - only it proves difficult to find what exactly it is.
15 hrs
|
2 KudoZ points awarded for this answer.
-1
51 mins
final acceptance
Peer comment(s):
disagree |
Daryo
: wrong context - the ST is about web marketing NOT building projects
31 mins
|
Discussion
or try
https://www.google.com/search?q="many ways to determine the ...
Given how much they go into details about various types of "clicks" it's hardly plausible that "absolute" should be dismissed as meaning "just plain ..."
https://www.infinity.co/knowledge-base/article/attribution
https://www.adtriba.com/dangers-of-static-attribution-models
https://trueinteractive.com/four-alternatives-last-click-att...
...