English to Russian Marketing Management

Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

Interlinking and optimising existing operational processes with new dig- ital elements such as machine learning, algorithms and artificial intelligence represent a smart possibility to exploit the company’s own potential. At the same time they confront tried and tested business models with new challenges of utilising the own data-driven potential in a strategically optimal way. Most companies still avoid internal recruitment concerned exclusively with the technical implementation of digital transition. For the most part, positions such as the CEO or Chief Information Officer (CIO) take responsibility for digital transition in general. More rarely the task is shifted to IT or marketing; there have been no clear assignments for the rest. Those who have already concerned themselves with this topic in more detail might consider the much debated position of the CDO that is becoming increasingly indispensable as a comprehensive contact point for the structured digitalisation of companies. This person purposefully leads the company into the required direction of digital transformation, promotes changes in the dialogue as connecting link between the levels relevant for the decision, ***and guides them through a technically trained organisation***, as well as an assessment and exploitation of potentials.

Во фразе "and guides them through a technically trained organisation" меня смущают два момента: к чему относится "them" (к изменениям, уровням или решениям) и как это сформулировать.

Спасибо.