Dec 6, 2019 17:57
4 yrs ago
4 viewers *
English term

clickbait

GBK English to Malay Social Sciences Journalism
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.
Example sentences:
All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. (France24)
This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. (The New York Times)
I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. (Belleville News-Democrat)
Proposed translations (Malay)
4 +1 umpan klik
Change log

Dec 6, 2019 17:23: changed "Kudoz queue" from "In queue" to "Public"

Dec 6, 2019 17:24: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"

Dec 6, 2019 17:57: changed "Stage" from "Preparation" to "Submission"

Dec 9, 2019 18:55: changed "Stage" from "Submission" to "Selection"

Dec 19, 2019 07:54:

Jan 10, 2020 01:54:

Feb 5, 2020 11:54:

Proposed translations

+1
3 days 19 hrs

umpan klik

Calque and Borrowing Translation methods are used for this term<br /><br />click = klik<br />bait = umpan
Example sentences:
Umpan klik (clickbait) adalah suatu istilah pejoratif merujuk kepada kandungan dalam web yang ditujukan untuk mendapatkan penghasilan iklan dalam talian, terutamanya dengan mengorbankan mutu atau ketepatan kandungan melalui kebergantungan kepada tajuk sensasi atau gambar yang menarik mata guna mengundang klik-tayang (click-through) dan mendorong penerusan bahan tersebut melalui rangakaian sosial dalam talian. Tajuk "umpan klik" umumnya bertujuan mengeksploitasi "juramg keingintahuan" (curiosity gap) dengan hanya memberi maklumat yang cukup membuat berasa ingin tahu, tetapi tidak cukup untuk memenuhi rasa ingin tahu tersebut tanpa mengklik pada pautan yang diberikan. [Wikipedia] (Wikipedia)
Peer comment(s):

agree Nor Izyan Shahirah Jamaludin
86 days
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search