Glossary entry

English term or phrase:

central assets

Italian translation:

risorse create a livello centrale / da un team centrale

Added to glossary by martini
Mar 17, 2021 11:51
3 yrs ago
16 viewers *
English term

Central assets

English to Italian Bus/Financial Business/Commerce (general)
"ACTIVATION and EXECUTION of central assets by customer segment and channel"
Explanation: "central assets" would be items such as product guides, marketing materials - produced by one central team (i.e. marketing collateral).
Change log

Mar 22, 2021 09:48: martini Created KOG entry

Proposed translations

1 day 1 hr
Selected

risorse create a livello centrale / da un team centrale

In a distributed marketing team structure, the central team maintains control of the brand and creates a range of assets, like emails, advertisements, landing pages, fact sheets, and others. These assets are then shared with local teams and can be customized, co-branded, and localized. This provides local teams with professional, on-brand resources that they might not have the budget to create themselves.
https://stensul.com/blog/the-pros-and-cons-of-centralized-de...

questa soluzione chiarisce a che cosa si riferisce "central"
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4 KudoZ points awarded for this answer.
13 mins

beni/attività risorse centrali

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Note added at 13 min (2021-03-17 12:05:19 GMT)
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Errata corrige:

beni/attività/risorse centrali
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7 hrs

risorse mirate

Risorse destinate specificamente a segmenti di clienti o canali (centro del bersaglio cui si mira).
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