इसे योजना के लक्ष्यों को प्राप्त करने के लिए उसके भावी स्वरूप या उसके भविष्य की रूपरेखा संबंधी कथन भी कह सकते हैं।

A company may try to project and promote itself by making two types of statements which are complementary to each other. One is a mission statement and the other is vision statement.
A vision statement is a vivid idealized description of a desired outcome that inspires, energizes and helps you create a mental picture of your target. It could be a vision of a part of your life, or the outcome of a project or goal.

Vision statements are often confused with mission statements, but they serve complementary purposes.

Take for instance Microsoft's vision of "A personal computer in every home running Microsoft software." This simple yet very powerful phrase can be used throughout the organization (hallways, internal web pages, plaques, etc.) to remind everyone of the vision.

Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future.

“Mission Statements” and “Vision Statements” do two distinctly different jobs.

A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal – to define the key measure or measures of the organization’s success – and its prime audience is the leadership team and stockholders.

Vision Statements also define the organizations purpose, but this time they do so in terms of the organization’s values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Shared with customers, it shapes customers’ understanding of why they should work with the organization.

term is clear in itself

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Note added at 2 hrs (2008-04-23 12:21:04 GMT)
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भारत सरकार ने ग्रामीण रोजगार योजना का दृष्टिकोण पत्र जारी किया है।
इसके अलावा इसे उद्देशय पत्र भी कहते है।

जैसी शब्दावली रावल जी ने प्रयोग की है ऐसा प्रयोग आम भाषा में या काम-काज की भाषा में नहीं होता है।

Hope this will explain :

Creating vision statements for your business plan defines the outlook and your perceived path of running your business. For any business venture to be successful an entrepreneur vision is the guiding factor. Not only does it lay ground for the company envisioned strategy but also educates the reader about you and your company, and how do you foresee your business venture to be successful. Our team can help you finish your vision statement for your business plan.


Vision Statement Next Steps:
# Create a vision statement to raise Venture Capital

# Express your vision and meet Angel Investors

Creating Vision Statements require a bit of prudent thinking. Of course, it has to be "true". It's one of the most important parts of any business plan as it portrays the mental attitude of the entrepreneur. You will have to draft the vision statement with a blend of enthusiasm and choosing the right words. Clarity of the vision statement is of paramount importance. Rather than using fancy words or trying to be verbose, concentrate on the message you want to send out to the readers.

Let's take a simple example. In your life you must have encountered this question, maybe in an interview or by people senior to you in your family or professional circles. Where do you see yourself 10 years down the road? The answer to this question can be compared to the vision statement of your business plan as well. When you sit down and create a vision statement think where do you see your business heading 10 years down the line.

The goal of writing a vision statement in a business plan is to be able to think beyond the obvious. You should be able to convince the reader that you have the zest and zeal of dreaming to expand your business and that you would strive hard to achieve what other people think is very difficult.

In short, Creating Vision Statements do require some of your natural abilities, as your business would only be successful when you really have it in you to take on the world. So while writing the vision statement of your business plan, dream for a while of the business you want to grow and how do you plan to grow it and where do you see yourself in let's say 10 years down your business cycle.