Jun 29, 2022 15:14
1 yr ago
32 viewers *
English term

Beachhead market

English to Hindi Bus/Financial Business/Commerce (general) companies
Context:
Beachhead Market
A beachhead market can be defined as a small market with specific characteristics that make it an ideal target to sell a new product or service. The choice of the market is based on the compatibility between the resources available, the product, and the market itself. The market should help the business serve specific goals that will help it advance from its infancy to other markets.

Target audience:
Hindi spoken in India

Discussion

Piyush Ojha Jun 29, 2022:
सेतुबंध बाज़ार? Perhaps सेतुबंध बाज़ार, evoking the mythic bridge built by Nala and Nila in the Ramayana for Lord Rama and his forces to cross into Lanka, is better.
Piyush Ojha Jun 29, 2022:
सेतु बाज़ार? I suggest we begin by considering सेतु बज़ार, literally ‘bridge market’. A ‘beachhead market’ could equally well be called a ‘bridgehead market’ without affecting the meaning.

Proposed translations

+1
8 hrs

चौकी बाज़ार

Peer comment(s):

agree ALKA ANEJA
11 days
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98 days

पदाधार बाजार

With the given context, beachhead market is equivalent to foothold market which you initially choose to become successful and move on to further accomplishments
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173 days

बीचहैड मार्केट

As the term "beachhead market" is named after the WWII battle of Normandy where Allied soldiers stormed the beachheads of Normandy enabling them to dominate one of the most important battles of WWII, the term should be kept in Transliterated form to retain its form and value for which this marketing term was coined.
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