Glossary entry

English term or phrase:

above the fold

Finnish translation:

taitteen yläpuolella

May 5, 2010 17:54
14 yrs ago
1 viewer *
English term

above the fold

GBK English to Finnish Marketing Marketing / Market Research
The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.
Example sentences:
Google expects the exclusion will result in higher prices for "above the fold" placements, as brand advertisers bid against each other for those more desirable placements. (Clickz.com)
But even given our new larger page sizes, we were still presented with long lists of items to be placed above the fold – lists impossible to accommodate. There were just too many things for the limited amount of vertical space. (boxesandarrows.com)
When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness. (Marketing Terms)
Proposed translations (Finnish)
4 +2 taitteen yläpuolella
Change log

May 5, 2010 17:27: changed "Kudoz queue" from "In queue" to "Public"

May 5, 2010 17:54: changed "Stage" from "Preparation" to "Submission"

May 8, 2010 18:54: changed "Stage" from "Submission" to "Selection"

May 15, 2010 18:54:

May 15, 2010 19:54: changed "Stage" from "Selection" to "Completion"

Proposed translations

+2
3 days 1 hr
Selected

taitteen yläpuolella

Definition from own experience or research:
Sähköpostin tai web-sivuston tärkein painopistealue lukusuunnan ja kiinnostavuuden takia on useimmiten "taitteen yläpuolella" (above the fold).
Example sentences:
Kun muita muuttujia ei ole, sivun taitteen yläpuolelle sijoitetuilla mainoksilla on taipumus toimia tehokkaammin kuin taitteen alapuolelle sijoitetuilla mainoksilla. (Google.com)
On tärkeää antaa AdSense-yksiköille kuvaavat ja helposti muistettavat nimet, joiden perusteella ne on helppo tunnistaa, jos haluat tehdä muutoksia myöhemmin. Suosittelemme seuraavaa mainosyksiköiden nimeämistapaa: omasivusto_osa_sijainti_TYP_koko. (TYP viittaa sanoihin "taitteen yläpuolella".) (Adsense)
Peer comment(s):

agree Karim Lahlou
2 days 22 hrs
Kiitos, Karim!
agree Tarja Braun
6 days
Kiitos, Tarja!
Something went wrong...
4 KudoZ points awarded for this answer.
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search