English to Persian (Farsi) Social Sciences Media / Multimedia

Ever heard the theory about Least Objectionable Programming? It was created by Paul Klein, a former executive of NBC, to steer television programming in the most profitable direction. The theory states that the number of viewers at any given time remains constant, and all they want to do is experience television. They turn on the television just to have it on, and their viewing decisions are determined by what programs offer them the least challenge. “Thought, that’s tune-out, education, tune-out. Melodrama’s good, you know, a little tear here and there, a little morality tale, that’s good. Positive. That’s least objectionable,” he said.

Thinking about addressing
the widest possible audience, NBC’s ‘Least Objectionable Programming’
philosophy followed a cautious rule prioritising the formula of the ‘lowest
common denominator’ in their viewers’ tastes