Glossary entry (derived from question below)
Jul 21, 2009 14:37
14 yrs ago
English term
co-branding
GBK
English to Dutch
Bus/Financial
Marketing
Definition from
Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.
Example sentences:
There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. (NewsFactor Network)
The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. (Paul Temporal's Asia Branding Tips )
Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. (LightMix Design Studio Blog)
Proposed translations
(Dutch)
| 4 +2 | co-branding |
Peter Moor
|
| 4 | cobranding |
Sabine Piens
|
Change log
Jul 21, 2009 14:31: changed "Kudoz queue" from "In queue" to "Public"
Jul 21, 2009 14:37: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
Jul 24, 2009 14:57: changed "Stage" from "Submission" to "Selection"
Aug 1, 2009 17:27: Enrique Cavalitto
Aug 4, 2009 20:14: l Gaston l changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
3 days 44 mins
Peter Moor
United States
United States
United States
Get it right the first time
Native in: Dutch 
, English
Works in: Dutch to English, Flemish to English, English to Dutch, and 3 more.
Related KudoZ points
:
4
Selected
co-branding
Definition from
own experience or research:
Co-branding is een marketingterm voor een voor de buitenwereld duidelijk herkenbare (al dan niet tijdelijke) samenwerking tussen verschillende merken.
Example sentences:
Aan het begin van de 21e eeuw staat co-branding nog steeds volop in de belangstelling. (Babylon)
4 KudoZ points awarded for this answer.
23 mins
Sabine Piens
Belgium
Belgium
Belgium
Books, business, marketing, tourism
Native in: Dutch , Flemish
Works in: English to Dutch, English to Flemish, French to Dutch, and 1 more.
Related KudoZ points
:
4
cobranding
Definition from
Wikipedia:
Co-branding is een marketingterm voor een voor de buitenwereld duidelijk herkenbare (al dan niet tijdelijke) samenwerking tussen verschillende merken.
Example sentences:
Dankzij cobranding kan een merk zijn imago opfrissen of versterken. Cobranding kan ook de deur openen naar voordien onbereikbare markten en zelfs nieuwe markten creëren. Het merk differentieert zich van de concurrenten door iets exclusiefs te verkopen of iets aan te bieden waarmee sneller het vertrouwen van de consumenten wordt gewonnen. (Stichting Marketing)
Philips en Douwe Egberts doen het met Senseo Crema. Hertog en Toblerone deden het met crunchy chocolade-ijs. Co-branding wordt in de marketingliteratuur als iets goeds gezien. (Marketing online)
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