Martin Janda Mar 26, 2017:

já bych ten kousek... ...docela jednoduše vyhodil a pokračoval textem za pomlčkou. Souhlasím s Jiřím, jsou to jen kecy - o žádnou perlu tím čtenářky nepřijdou.

Ales Horak (asker) Mar 25, 2017:

Thanks to both of you. I would rather go with a more sofistiphated answer :-) I think these texts leave it all to our imagination anyway...

Jitka Komarkova (Mgr.) Mar 25, 2017:

Bothered but helpful? Just a thought... I can see that Jiri is probably fed up with all that marketing crap appearing all around us... Especially when you have to deal with it earning your living, for example! Horrific!
I think that this kind of aliteration obviously can - in a way - refer (not only) to the magazine's name but I actually do not find his simple and very quick solution any helpful... do you, Aleši?
Have a wonderful day, both of you!
Br, Jitka

Jiri Lonsky Mar 25, 2017:

Don't look too deeply into it - there is no depth This is clearly just another piece of wannabe sophisticated marketing crap. The "V" in "V-side" definitely refers to the first letter of the journal's name (it would not be Vogue, perchance, would it?).