May 12, 2021 00:54
3 yrs ago
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angličtina term
end-aisle display
GBK
angličtina -> čeština
Marketing
Marketing / průzkum trhu
Definition from
MBA Skool:
End-aisle display refers to point of purchase advertising of products at the end of shelf rows in a mall, shop, supermarket etc. In marketing, end aisle refers to the end of passages in departmental stores that are between the huge racks filled with various kinds of products. So placing the product at end aisle shall increase the visibility of the product which in turn will increase the sales of the product.
Example sentences:
With so many consumers starting and ending their grocery buying on these sites, it's important for brands to rise to the surface the way they would with a typical end-aisle display or coupon. (TotalRetail)
The merchandise planner can now experiment with “what-ifs” – look at the impact of changing the timing or duration of the markdown or combining that markdown with an end-aisle display. On the online channel, the planner can try different product placement strategies on the web site, discounts or free shipping and review the impact on forecasted orders. (The Consumer Goods Forum)
Once you’ve managed to blend function and design, as well as balance product security with interaction, there’s one last decision you need to make: the location of your POP display. To make this decision, consider proven consumer psychology data, which suggests that an end-aisle display will increase sales by 30%, simply due to increased visibility (Vulcan Spring)
Change log
May 3, 2021 14:22: changed "Kudoz queue" from "In queue" to "Public"
May 12, 2021 00:54: changed "Stage" from "Preparation" to "Submission"
May 15, 2021 01:56: changed "Stage" from "Submission" to "Selection"
May 22, 2021 01:54:
Jun 11, 2021 01:54:
Jul 11, 2021 01:56: