sweeps periods
Chinese translation: 广播收听率的调查期间
| 15:32 Feb 24, 2012 |
| English to Chinese translations [PRO] Tech/Engineering - Media / Multimedia | |||||||
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|  Selected response from: Amy Shen China Local time: 18:05 | ||||||
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| Summary of answers provided | ||||
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| 4 | 收视高峰期 |
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| 4 | 集中报道期 |
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| 4 | 广播市场调查期 |
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| 4 | 广播收听率的调查期间 |
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| Discussion entries: 3 | |
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Answers
2 hrs confidence: 
收视高峰期 Explanation: News stories are basically divided into two types: hard news and soft news. Hard news generally refers to up-to-the-minute news and events that are reported immediately, while soft news is background information or human-interest stories. Politics, war, economics and crime used to be considered hard news, while arts, entertainment and lifestyles were considered soft news. sweep period: a system of calculating viewership for television programming ht When did sweeps begin? The idea of sweeps dates back to 1954. That year, ratings research juggernaut Nielsen began sending a sample of households around the country little diaries in which the family would record everything it watched on TV for a seven-day period. These diaries were then returned to Nielsen and used to estimate the size of shows’ audiences. Over time, the sweeps period got longer, and even though we still hear talk of “sweeps week,” the modern sweeps period actually lasts four weeks. How did we end up with this system? Blame our crummy collective handwriting. When Nielsen began sending out the viewing diaries in 1954, it was apparent that taking the time to read and collate all of the data from thousands of handwritten diaries was a pretty epic task. To cut down on the workload, Nielsen decided it would only send out diaries for four-week periods four times a year. Viewers would get the diaries in February, May, July, and November, and the data collected in each survey could be used for the next three months. Where did the name “sweeps” come from, then? The name “sweeps” is another artifact of Nielsen’s early methodology. Collecting all of those diaries and recording the data was thorny task, so to simplify the process the company collected the seven-day diaries by region. Nielsen collected the Northeast’s diaries first and then “swept” across the country until it had the logs of West Coast viewers. (more about sweeps ) see the following links Read the full text here: http://www.mentalfloss.com/blogs/archives/81349#ixzz1nKAmvNd... --brought to you by mental_floss! http://www.mentalfloss.com/blogs/archives/81349 Read the full text here: http://www.mentalfloss.com/blogs/archives/81349#ixzz1nK9vz7Q... --brought to you by mental_floss! tp://en.wikipedia.org/wiki/Nielsen_ratings Reference: http://en.wikipedia.org/wiki/Sweep |
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13 hrs confidence:
集中报道期 Explanation: 原文中提到了“软新闻”和“硬新闻”。“软新闻”主要起到宣传作用，比如某公司推出某种新的产品或服务；“硬新闻”主要是关于一些耸人听闻的事件。这些事件在爆发后，会有一个集中报道期，大家一窝蜂地都有报道，就像是一阵风掠过 (sweep)。 -------------------------------------------------- Note added at 14 hrs (2012-02-25 05:35:55 GMT) -------------------------------------------------- 所以，似乎也可以说成是“跟风报道期”。 |
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1 day 9 hrs confidence:
广播市场调查期 Explanation: 对于广播这个行业的市场调查，可以简称为广播市场调查期。由广播行业杂志对广播新闻进行的调查。measured and reported 的执行人就是广播行业杂志。 广播新闻调查评比。 |
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3 days 14 hrs confidence:
广播收听率的调查期间 Explanation: 查到这个解释应该是比较对路的FYI sweeps The period each fall, winter, and spring when television ratings are accrued and studied and advertising rates are reset. The national survey of local stations that is conducted to determine these ratings. Read more: http://www.answers.com/topic/sweep#ixzz1neWkvfOk |
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