Glossary entry

German term or phrase:

Sogwirkung

English translation:

tie in

Added to glossary by Joanne O'Donnell
Sep 7, 2004 12:59
19 yrs ago
3 viewers *
German term

Sogwirkung

German to English Law/Patents Law (general)
"unzulaessige Sogwirkung von Buendelprodukte" in a judicial ruling on competition in the voice telephone services market.

Discussion

Non-ProZ.com Sep 8, 2004:
enticement I also used enticement once or twice where a noun was required.

Thanks!
Dr. Fred Thomson Sep 7, 2004:
How about "ensnarement effect" or lock-in effect"?
Non-ProZ.com Sep 7, 2004:
response It's more a case of retaining customers for a long time before they can switch - thus giving them an unfair competitive advantage. Any advances? Do you think I could move much further from the text and talk about an unfair advantage?? or 'retention effect' or something?

Proposed translations

21 mins
Selected

tie in

they are seeking to 'tie in' or 'lock in' customers?
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4 KudoZ points awarded for this answer. Comment: "I used this answer in any verbal phrases I had."
+2
9 mins

pulling effect

is just another option
Peer comment(s):

agree JohnGBell : ... of competition required that the bundled offer had a "pulling effect" ("Sogwirkung"), ie ... http://www.cliffordchance.com/uk/pdf/ Clifford_chance_Antitrust_Review_March_2004.pdf
10 mins
thank you
agree senin
20 mins
thank you
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28 mins

enticement effect

If you enter <enticement / legal> in Google, you'll get some support for this in legal contexts. "Entice" is defined in Black's Law Dictionary as "to wrongfully solicit, persuade, procure, allure, attract, draw by blandishment, coax or seduce."
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5 mins

bandwaggon effect or suction effect

Or: pulling in effect

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Note added at 6 mins (2004-09-07 13:06:13 GMT)
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Or: drawing-in effect
I get the idea here that the company is stealing customers by an impermissible mechanism.

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Note added at 10 mins (2004-09-07 13:09:42 GMT)
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After a second, closer look I believe the firm is getting people to pay for services they don\'t need by lumping services together and selling package deals. The bandwaggon effect.

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Note added at 1 hr 12 mins (2004-09-07 14:11:27 GMT)
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Or: ensnarement effect or lock-in effect or prisoner effect
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12 hrs

entrapment

I get the feeling that the customer has been lured into a deal that he can't get out of. He/she agrees to purchase one item, a decoy item, so to speak, and then must buy another item of the 'Bündle', so he/she's really sucked into some commitment he/she couldn't foresee.
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