English to Persian (Farsi) Marketing Economics other

Before finalizing the advertising budget of an organization or a company, one has to take a look on the favorable and unfavorable market conditions which will have an impact on the advertising budget. The market conditions to watch out for are as follows:

Frequency of the advertisement
Competition and Clutter
Market Share of the Product
Product Life Cycle Stage
Frequency of the Advertisement
This means the number of times advertise has been shown with the description of the product or service, in the granted time slots. So here, if any company needs more advertising frequency for its product, then the company will have to increase its advertising budget.

Competition and Clutter
The companies may have many competitors for its product. And also there are plenty of advertisements shown which is called clutter. The company has to then increase their advertising budget.