Michael Korovkin Apr 21, 2020:

yes But so are "goia di vivere" and "joie de vivre". I mean different, like most calques are – at least in some cases: exactly when "joie de vivre" may mean "saper vivere".

Anyway, do you want to translate the expression as "joie de vivre without glutens"? Or "gluten–free joie de vivre"? ...:)) Post it then, and "vive le difference" ... also gluten-free

philgoddard Apr 20, 2020:

Saper vivere and gioia di vivere are two different things.

Michael Korovkin Apr 20, 2020:

at least in Italian, joie de vivre is often rendered not "gioia di vivere" but "saper vivere" (bene)

Without going into or claiming any "ruthless objectivity" on the subject, I just say that my personal understanding of the expression "joie de vivre" does not refer to the quality of life but to a quality in a person: her/his ABILITY to enjoy life. Hence it's is not at all "joy of living" but rather an ability to enjoy life even when there's not much joy in it. That is, in the case in point and for example, I personally love foods containing glutens, and the latter never caused me any harm. It would be something of a privation for me to forgo glutens. And yet I have enough joie de vivre to manage to enjoy life EVEN without glutens. However, here it seems to be the inverse: Look how peachy-keen life can be without glutens! Hence, I think "joie de vivre" is a totally unacceptable rendering.

philgoddard Apr 20, 2020:

Just one thing: a press release should tell a story, and the headline should encapsulate it, contain a verb, and make people want to read the story. Texjax's idea is good, but it doesn't pass the test - it sounds more like an advertising slogan, which you rightly say you don't want.

Also, "joy of living" doesn't work, but "joie de vivre" might.

What does the copy say?