Mar 26, 2019 10:54
5 yrs ago
1 viewer *
French term

chef d'opinion

French to English Marketing Marketing / Market Research Organic farming promotion
The document is related to the marketing and promotion of organic farming products.

Context:
"Groupes cibles (Importateurs distributeurs, détaillants acheteurs, Chef sommelier **Chef d'opinion**, Chef de produit bio, personnel de restaurant, Journalistes, …)"
Proposed translations (English)
4 +5 opinion leader
Change log

Mar 26, 2019 17:27: Yolanda Broad changed "Term asked" from "chef d\\\'opinion" to "chef d\'opinion "

Discussion

abe(L)solano Mar 29, 2019:
Good point, Phil. I agree. Definitively has to do with a Chef/Cook that is a reference to others. Just look at the *Context*. Now, you can say "opinion leader *in field*" to make it more precise??
philgoddard Mar 26, 2019:
The phrase gets only one hit with the meaning of "opinion leader". The usual phrase is "leader d'opinion", so this is an odd choice of words. I wonder if the idea could be "celebrity chef".

Proposed translations

+5
5 mins
French term (edited): chef d\'opinion
Selected

opinion leader

See businessdictionary.com (and other sources) for definition and explanation. Alternatively: influencer

I don't think 'chef' (FR) necessarily has anything to do with 'chef' (EN) here.
Peer comment(s):

agree Colin McReynolds : I agree with Julia, given the context "influencer" could fit well also
16 mins
agree liz askew
2 hrs
agree Francois Boye
2 hrs
agree Barbara Habberjam : 'Thought leader' is also a widely-used term in business, equating to influencer, which might fit here
3 hrs
agree Paolo Dagonnier
1 day 3 hrs
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