Sep 27, 2017 11:53
6 yrs ago
43 viewers *
German term
Mobilitätswende
German to English
Marketing
Environment & Ecology
This is a tricky term for me to translate - does it imply changes in transportation (patterns) more generally or is this a specific reference to switching to more eco-friendly cars? I would really appreciate any advice you can give me on how to tackle this term.
Proposed translations
(English)
| 3 +6 | shift/transition to sustainable/environmentally friendly transport |
Armorel Young
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| 4 | mobility transition |
Julia Burgess
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| 3 +1 | transportation mode shift |
Herbmione Granger
|
Change log
Sep 28, 2017 07:35: Steffen Walter changed "Field" from "Other" to "Marketing"
Proposed translations
+6
1 hr
Selected
shift/transition to sustainable/environmentally friendly transport
As others have said, this is based on the idea of the Energiewende and I'm sure (even without context) that it is about a transition to sustainable transport systems (probably not just cars - my guess it that as well as that it will be about promoting sustainable public transport and other things such as cycling, which would all come under the heading of sustinable transport).
Peer comment(s):
| agree |
writeaway
31 mins
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| agree |
Lydia Molea
1 hr
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| agree |
Ramey Rieger (X)
: Basically, yes, Armorel, but what if it's a satirical or depreciating article?
2 hrs
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| agree |
Edith Kelly
16 hrs
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| agree |
Steffen Walter
18 hrs
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| agree |
franglish
18 hrs
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4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
11 mins
Julia Burgess
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Experienced in the travel industry
Native in: English (Variants: US, British)
Works in: German to English
Related KudoZ points
:
4
mobility transition
Term agreed upon with my client for the translation of this term in the background paper on sector coupling by the DUH (see web link for PDF downloads). Elsewhere I've avoided "mobility", preferring "transport", as mobility often has different connotations, at least for UK English.
I think the idea of switching to a more environmentally friendly system is implied, not just a general change to trends. Various terms like this are used in the sector in the mould of "Energiewende".
I think the idea of switching to a more environmentally friendly system is implied, not just a general change to trends. Various terms like this are used in the sector in the mould of "Energiewende".
Reference:
+1
37 mins
Herbmione Granger
Germany
Germany
Native in English
Germany
An American scholar based in Germany
Native in: English (Variant: US) 
Works in: French to English, German to English, English
transportation mode shift
cutaactu.ca/en/news-media/latest-news/new-2017-transportation-mode-shift-ecostar-award
The Downtown Victoria Business Association and the City of Victoria have co-created the Transportation Mode-Shift EcoStar Award with the Synergy Sustainability Institute (SSI). This new award category will recognize businesses and other organizations that are incentivizing or encouraging staff and/or customers to shift modes and arrive at their location by sustainable transportation.
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Note added at 47 mins (2017-09-27 12:41:00 GMT)
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Maybe "modal shift." climatetechwiki.org/technology/modal
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Note added at 1 hr (2017-09-27 13:14:16 GMT)
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I get the impression that it's a switchover, but it would be nice to see your particular context. zeit.de/mobilitaet/2017-09/mobilitaetswende-elektro-auto-volkswagen-iaa
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Note added at 5 hrs (2017-09-27 17:49:25 GMT)
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"There can be no energy transition without a change in travel behavior." sciencedirect.com/science/article/pii/S0957178716300595
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Note added at 6 hrs (2017-09-27 18:00:10 GMT)
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"Recent approaches on tackling the problem of sustainable transportation involve persuasive systems and applications. These systems focus on changing citizens’ behavior towards adopting transportation habits that rely more on the use of public transportation, bicycles and walking and less on private cars" link.springer.com/chapter/10.1007/978-3-319-55134-0_9
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Note added at 6 hrs (2017-09-27 18:33:06 GMT)
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"Bringt die nächste Generation die Mobilitätswende?" researchgate.net/publication/228991572_The_attitudes_of_young_people_towards_transport_in_the_context_of_climate_change
Strange that I "made up" this term, yet it might be what you are looking for.
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Note added at 13 days (2017-10-11 06:59:55 GMT) Post-grading
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Hope this helps someone. Challenges of implementing a "mode shift": gov.scot/Publications/2003/09/18178/26366
The Downtown Victoria Business Association and the City of Victoria have co-created the Transportation Mode-Shift EcoStar Award with the Synergy Sustainability Institute (SSI). This new award category will recognize businesses and other organizations that are incentivizing or encouraging staff and/or customers to shift modes and arrive at their location by sustainable transportation.
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Note added at 47 mins (2017-09-27 12:41:00 GMT)
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Maybe "modal shift." climatetechwiki.org/technology/modal
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Note added at 1 hr (2017-09-27 13:14:16 GMT)
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I get the impression that it's a switchover, but it would be nice to see your particular context. zeit.de/mobilitaet/2017-09/mobilitaetswende-elektro-auto-volkswagen-iaa
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Note added at 5 hrs (2017-09-27 17:49:25 GMT)
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"There can be no energy transition without a change in travel behavior." sciencedirect.com/science/article/pii/S0957178716300595
--------------------------------------------------
Note added at 6 hrs (2017-09-27 18:00:10 GMT)
--------------------------------------------------
"Recent approaches on tackling the problem of sustainable transportation involve persuasive systems and applications. These systems focus on changing citizens’ behavior towards adopting transportation habits that rely more on the use of public transportation, bicycles and walking and less on private cars" link.springer.com/chapter/10.1007/978-3-319-55134-0_9
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Note added at 6 hrs (2017-09-27 18:33:06 GMT)
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"Bringt die nächste Generation die Mobilitätswende?" researchgate.net/publication/228991572_The_attitudes_of_young_people_towards_transport_in_the_context_of_climate_change
Strange that I "made up" this term, yet it might be what you are looking for.
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Note added at 13 days (2017-10-11 06:59:55 GMT) Post-grading
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Hope this helps someone. Challenges of implementing a "mode shift": gov.scot/Publications/2003/09/18178/26366
Peer comment(s):
| agree |
Björn Vrooman
: The use of "transition" in your answer is still gnawing away at me, but I believe your suggestion is more apt in this context. // Why can't askers close their own questions. Least they could do is weigh the arguments. This one makes little sense.
4 days
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Thanks, Björn. BTW My title answer avoids both the despised "mobility" AND "transition."
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Discussion
https://www.mckinsey.com/industries/automotive-and-assembly/...
Or this one from the "Ford, Rockefeller and Surdna Foundations":
http://mzstrategies.com/transportation-transformation/
Our British friends have it easier; they usually say "transport," so there's no doubling down on -ation.
However, this is more about "Verkehrswende." The last link does include your "mode" (see the changing images in the middle). I did say below: "change in transport choices."
Best
http://study.com/academy/lesson/energy-transformation-defini...
The preferred term for "Energiewende" is transformation of the energy industry/market/sector/grid/network--take your pick. I've been translating a lot in this field and "transition" just doesn't cut it. "Revolution" you may use in marketing, but it sounds awfully close to Che Guevara fandom.
There are multiple issues with "transition."
First, it's not a temporary measure and it isn't just the next stage in a process. A "Wende" is typically a turnaround and it involves fundamental change (thus, transformation) and a lot of effort.
Second, you may be left wondering about the transition from where to where. It's not good as a title at all.
Third, I don't like "transition to" either. This sounds like no one has used a bike in a hundred years. It's more like "going back to the roots." More non-fossil fuel alternatives, more mass transit, less private transportation.
I think here's a pretty good discussion about it: https://energytransition.org/2013/12/change-or-transformatio...
The basic meaning that Björn and I seem to agree on is that Mobilitätswende refers to a change in daily travel behavior. The meaning is encoded in Mobilitätswende, so you have several options when translating it. If the text is a study on the Energiewende in Germany and your audience knows little about this, you may want to use "Mobilitätswende," defining it the first time, or "[literal translation]," defining it the first time. If your audience is people in the energy business, you may want to use the term agreed upon, especially if the client prefers it, in order to be consistent.
I should point out that #Mobilitaetswende is a fairly popular hashtag on Twitter. So is #modalshift. Looks like the/some people/businesses/organizations want a #transportationrevolution (Verkehrswende?).
https://www.ucdavis.edu/news/you-say-you-want-transportation...
At least this is terminology that I would be comfortable with. Depends on the situation.
http://energyinnovation.org/what-we-do/power-sector-transfor...
http://www.huffingtonpost.com/entry/the-energy-industry-disr...
https://www.weforum.org/agenda/2016/03/3-trends-transforming...
https://www.amazon.com/Clean-Break-Germanys-Transformation-A...
https://www.energy.gov/eere/technology-to-market/energy-tran...
Yes, I'm sorry, but I really don't like this term.
Other German sources:
http://www.oegsbarrierefrei.at/bmlfuw/mobilitaetswende/
https://kommunen-innovativ.de/agendakonferenz-wege-zur-mobil...
As you can see, it may not always be clear cut, but whether something is "sustainable" depends on whether it's renewably sourced--driving an electric car doesn't get any coal plants shut down. You may even have to add some if "volatile" or "intermittent" sources aren't meeting demand.
Overall, herbalchemist's answer seems closer, IMO.
Best
https://www.agora-verkehrswende.de/12-thesen/die-verkehrswen...
Unless the author is using terms interchangeably, I don't believe Armorel's answer fits in this context. That'd be good for either "Verkehrswende" or "sanfte Mobilität":
https://de.wikipedia.org/wiki/Sanfte_Mobilität
See first link:
"Notwendigerweise ruht die Verkehrswende damit auf zwei Säulen: auf der Mobilitätswende – und auf der Energiewende im Verkehr (vgl. Abbildung 1.1)."
So, the term asked for is a change in "transport choices":
https://www.gov.uk/government/uploads/system/uploads/attachm...
Side note: Whoever was the first to choose "transition" in this context should be tarred and feathered. It's a transformation, not a change in management or the next evolutionary stage. Or just change/switch/shift, as you said yourself once, Ramey:
https://www.proz.com/kudoz/german_to_english/energy_power_ge...
[to be continued...]
https://energytransition.org/2017/05/germany-starts-to-addre...
Last year, I wrote about the founding of Agora Verkehrswende (the latter word meaning “transportation transition”) and wondered specifically if the sister organization of the think tank Agora Energiewende would take a truly holistic perspective – or merely come up with policy changes to rescue German automakers...
The first thesis – “a transportation transition will succeed with a mobility transition and an energy transition in transportation” – isn’t exactly poetry (at least, not in my translation), But it indicates the two-prong proposal: changes in both behavior and technology...
Although written in German, Agora’s preface ends with a sentence in English. The organization hopes that readers will say: “The Verkehrswende is about to complete the success of the Energiewende in Germany.” To be sure, both studies make a clear case for a mobility transition, but the energy transition will not be complete without the heat sector, which still makes up the greatest share of carbon emissions and fossil fuel consumption in Germany.
(Move about 1/3 down in this text and you'll find the information which the asker should have provided)
More information:
https://www.fona.de/de/-wege-zur-mobilitaetswende-22133.html