Glossary entry

English term or phrase:

marketing collateral

Romanian translation:

materiale adiționale de marketing (***)

Added to glossary by danieline
Aug 6, 2017 10:06
6 yrs ago
11 viewers *
English term

marketing collateral

English to Romanian Other Finance (general)
Targeted marketing collateral can be delivered to customers in a timely manner. Plus, less time devoted to manual tasks means that employees are able to spend more time providing high-quality service to customers.
Proposed translations (Romanian)
3 materiale adiționale de marketing (***)

Proposed translations

24 mins
Selected

materiale adiționale de marketing (***)

marketing collateral ... (marketing) printed materials to present business information, e.g. leaflets, folders, brochures, fliers, fact sheets, direct mail pieces.

In marketing and sales, marketing collateral is sometimes[further explanation needed] considered the collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.[1] The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment.

materiale adiționale de marketing (cum ar fi, concepere broșuri / materiale generale/personalizate, infografice , design; etc)

https://www.ejobs.ro/arhiva_cvuri_publice/Marketing Collater...

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Note added at 28 mins (2017-08-06 10:35:05 GMT)
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collateral (english) = suplimentar, adițional, secundar, ...
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