Glossary entry

English term or phrase:

offline shopping environments

Spanish translation:

entornos/ambientes de compra tradicionales

Added to glossary by Jorge Merino
May 26, 2017 16:52
6 yrs ago
24 viewers *
English term

offline shopping environments

English to Spanish Tech/Engineering Internet, e-Commerce
Tengo dudas con el término "offline" en este contexto.

Agradecería sugerencias de traducción. El contexto en el que aparece es:

"Retail - Enable an immersive customer experience by allowing digital experiences to translate into offline shopping environments"
Change log

Jun 2, 2017 20:07: Jorge Merino Created KOG entry

Discussion

Rafael Echalar (asker) May 26, 2017:
The term is "offline".
Domingo Trassens May 26, 2017:
Is offline or off line or off-line? Please, could you confirm if the term is offline, off line or off-line?

Thank you!

Proposed translations

+2
1 hr
Selected

entornos/ambientes de compra tradicionales

No es la traducción literal, pero creo que expresa correctamente la idea de entornos de compra que no sean a través de internet.

Aquí hay una referencia en inglés:
"Online Shopping vs Offline Shopping : A Comparative Study
https://www.slideshare.net/.../online-shopping-vs-offline-sh...
Mar 1, 2017 - (2000) show that for some categories the brand name is more important online than in a traditional shopping environment, but this might ..."
https://www.slideshare.net/RajaSarkar11/online-shopping-vs-o...

Saludos,
Peer comment(s):

agree Domingo Trassens : I like this proposition.
16 hrs
Muchas gracias Domingo, feliz fin de semana!
agree Sandra Cifuentes Dowling : Precisamente a eso se refiere
4 days
Muy gentil Sandra :)
Something went wrong...
4 KudoZ points awarded for this answer.
15 mins

comercio al detal

Mi sugerencia, y me tomo la ligereza de ofrecer una traducción del texto.

Ventas por menor: permite/permita una experiencia envolvente al cliente, trasladando las vivencias del mundo digital al ambiente del comercio al detal.
Something went wrong...
8 hrs

que las experiencias digitales se trasladen a los ambientes/espacios comerciales fuera de línea

Está hablando de compras en tiendas físicas, que no ocurren en la web: Embed Digital was founded on a big idea—to disrupt and change “in-store” marketing and commerce by integrating web browser, mobile based marketing, and e-commerce technology to the physical in-store digital marketing and transactional space.

La Fundéu sugiere "sin conexión/fuera de línea" para offline: http://www.fundeu.es/consulta/on-line-y-off-line-160/
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search