Glossary entry (derived from question below)
Nov 15, 2016 13:52
7 yrs ago
37 viewers *
English term
storytelling
English to French
Marketing
Tourism & Travel
marketing and branding
As part of a branding strategy, the operator encourages destinations to share stories with potentiel customers. In the examples provided below, "XXX" refers to the brand name:
"Storytelling and XXX"
"Storytelling is an essential element of XXX strategy, helping breathe life into the XXX brand and its catalogue"
"Brand stories work best when they are told with a clear understanding of the audience and the things they care about."
"Storytelling provides XXX with a chance to share the inspiration behind the products."+
Merci !
"Storytelling and XXX"
"Storytelling is an essential element of XXX strategy, helping breathe life into the XXX brand and its catalogue"
"Brand stories work best when they are told with a clear understanding of the audience and the things they care about."
"Storytelling provides XXX with a chance to share the inspiration behind the products."+
Merci !
Proposed translations
(French)
Proposed translations
+3
16 mins
Marwane Jaabari
Native in French
Accurate Engineering & Legal Translation
Native in: Arabic 
, French
Works in: English to French, English to Arabic, French to Arabic
Related KudoZ points
:
4
Selected
storytelling/mise en récit
Note from asker:
| Merci, nombreuses références et adapté à mon contexte. |
4 KudoZ points awarded for this answer.
Comment: "J'ai finalement utilisé "mise en récit" ET "storytelling" ;-)"
+1
4 mins
Albert Junior EUSTACHE
Haiti
Haiti
Native in French
Haiti
100% quality!! (Large & Small projects)
Native in: French , Haitian-Creole
Works in: English to Haitian-Creole, Haitian-Creole to English, French to Haitian-Creole, and 4 more.
5 mins
6 mins
Françoise LE MEUR
France
France
Native in French
Works in field
France
Business & Finance Translator
Native in: French
Works in: English to French, Breton to French, French, and 1 more.
la fabrique d'histoires
9 mins
Olivier Latil
Argentina
Argentina
Native in French
Specializes in field
Argentina
Quick, perfectionist and reliable
Native in: French 
Works in: English to French, Spanish to French
Related KudoZ points
:
4
les anecdotes ou,en second lieu, la narration
je pense que s'il s'agit d'une marque qui développe un discours à base d'évocations, pour faire "rêver" le client, ce terme est meilleur que le second de mon choix qui aurait été "la narration"
5 hrs
Fanny Villuendas
France
France
Native in French
Specializes in field
France
Tourisme/Immobilier/Art/Culture
Native in: French
Works in: Spanish to French, English to French, French
Le conte
J'emploierais ce terme parce qu'il fait rêver; idéal pour le marketing touristique! Parole de chevronnée du secteur ;-)
\"Le conte et XXX\"
\"Le conte est un élément essentiel de la stratégie XXX...\"
\"Le conte offre à XXX une chance de partager... behind the products.\"+
\"Le conte et XXX\"
\"Le conte est un élément essentiel de la stratégie XXX...\"
\"Le conte offre à XXX une chance de partager... behind the products.\"+
6 hrs
Valérie KARAM
France
France
Native in French
Specializes in field
France
Environment, Development: the right word
Native in: French (Variant: Standard-France)
Works in: English to French
Related KudoZ points
:
20
un narratif
Aussi utilisé en marketing :
[...]sous la forme d'une campagne mondiale baptisée « Taste the Feeling », qui utilise un narratif universel
http://www.businesswire.com/news/home/20160119005631/fr/
[...]sous la forme d'une campagne mondiale baptisée « Taste the Feeling », qui utilise un narratif universel
http://www.businesswire.com/news/home/20160119005631/fr/
Something went wrong...