This question was closed without grading. Reason: No acceptable answer
Jan 9, 2016 16:41
8 yrs ago
English term
France
Traductrice assermentée / Trad. jurada
Native in: French 
Works in: Spanish to French, English to French, French to Spanish
Positioning Document
English to French
Other
Marketing / Market Research
Marketing documents
The Positioning Document
A positioning document for enterprise software solutions needs to address the following key issues:
What is it: If you can’t describe the product simply, you don’t understand it.
Why does it matter: What technical problems are you solving for the market?
What’s the value: How does that solution benefit the business and the stakeholders?
Target Audience: Speaking of stakeholders, who are they?
Competition: What issues matter in the competitive landscape and how are they addressed?
A positioning document for enterprise software solutions needs to address the following key issues:
What is it: If you can’t describe the product simply, you don’t understand it.
Why does it matter: What technical problems are you solving for the market?
What’s the value: How does that solution benefit the business and the stakeholders?
Target Audience: Speaking of stakeholders, who are they?
Competition: What issues matter in the competitive landscape and how are they addressed?
Proposed translations
(French)
| 4 +5 | document de positionnement |
Christian Fournier
|
| 4 | le (un) résumé des directives |
Peter LEGUIE
|
| 3 -1 | document d'orientation |
polyglot45
|
Proposed translations
+5
27 mins
Christian Fournier
France
France
Native in French
Works in field
France
39 years of experience speak for quality
Native in: French
Works in: English to French, German to French
Related KudoZ points
:
74
document de positionnement
tout simplement
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Note added at 28 minutes (2016-01-09 17:10:22 GMT)
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peut se rapprocher aussi de "note d'intention" (plus français)
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Note added at 28 minutes (2016-01-09 17:10:22 GMT)
--------------------------------------------------
peut se rapprocher aussi de "note d'intention" (plus français)
Peer comment(s):
| agree |
mchd
11 mins
|
|
Merci !
|
|
| agree |
Daryo
1 hr
|
|
Merci !
|
|
| agree |
F. Rallion (X)
3 hrs
|
|
Merci !
|
|
| agree |
Jean-Claude Gouin
: J'aime mieux 'document de positionnement' ...
4 hrs
|
|
Merci !
|
|
| agree |
Séverine Dupied
1 day 16 hrs
|
|
Merci Séverine !
|
-1
1 hr
polyglot45
Native in English
&
French
Native in: English 
, French
Works in: English to French, French to English, German to French, and 4 more.
Related KudoZ points
:
176
document d'orientation
ou bien .....
Peer comment(s):
| disagree |
Daryo
: "le positionnement" d'un service ou d'un produit sur le marché est un terme précis de marketing - pas de variations possibles
52 mins
|
19 hrs
Peter LEGUIE
Native in English
&
French
Specializes in field
Expertise and reliability
Native in: French , English
Works in: French to English, English to French
Related KudoZ points
:
32
le (un) résumé des directives
Considering the context you provided. I do not feel that "positionnement" is all that common in this particular context in French.
Discussion
quelques examples :
- Énoncé de positionnement
Déclaration qui résume le positionnement de l’entreprise ou de la marque. Elle adopte le format suivant : À (segment et
besoin visés), notre (marque) apporte (concept) qui (axe de différenciation).
(Principes de marketing, 11éd. G. Armstrong, Ph. Kotler ISBN : 78-2-7440-7669-5)
- Un énoncé de positionnement doit définir ce que vous faites, comment vous faites et à vous positionner au sein de votre industrie, tous en quelques mots accrocheurs.
(http://www.nopanda.com/importance-positionnement-s701511.htm...