Glossary entry (derived from question below)
English term or phrase:
fact-base
Portuguese translation:
base factual/conjunto de informações básicas/estrutura-base
English term
Australia
Seven years of experience in Finance.
Native in: Portuguese (Variant: Brazilian) 
, English
Works in: English to Portuguese
fact-base
A fact-base for marketing is:
A collation of data into a “single version of the truth” of quantitative measures and KPIs to make your case to a senior management team. These start with commercial measures of revenue and profit for digital channels, but include more specific measures for digital marketing. This fact-base should include an assessment of a business’s digital channel capability - benchmarked against competitors where possible – as well as clearly presenting past performance and future target data.
| 3 +2 | base factual/conjunto de informações básicas/estrutura-base |
expressisverbis
|
| 3 | base de dados |
Matheus Chaud
|
| 3 | dados fundamentados |
Leonor Machado
|
Dec 16, 2015 23:46: expressisverbis changed "Level" from "Non-PRO" to "PRO"
PRO (3): Matheus Chaud, Danik 2014, expressisverbis
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Proposed translations
Portugal
Translator and Terminologist
Native in: Portuguese 
Works in: English to Portuguese, French to Portuguese, Spanish to Portuguese
base factual/conjunto de informações básicas/estrutura-base
O FACT BASE (base factual) contém as informações fundamentais da organização que mostram qual a situação atual da mesma. É a parte mais importante do plano e marketing e deve conter todos os fatos (facts) que tenham impacto no marketing da organização. As falhas na elaboração põem em risco o restante do processo de elaboração do plano de marketing e sua execução.
http://www.convibra.com.br/2007/congresso/artigos/318.pdf
Seis passos para desenvolver seu plano de marketing
1.Prepare um FACT BASE ( conjunto de informações básicas ) correto
http://webcache.googleusercontent.com/search?q=cache:qQfE0yu...
https://books.google.pt/books?id=T9yB_g7Cdp4C&pg=PA26&lpg=PA...
Brazil
IT Specialist • M.A. in Linguistics
Native in: Portuguese (Variant: Brazilian)
Works in: English to Portuguese, Spanish to Portuguese, Portuguese to English, and 1 more.
base de dados
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