Glossary entry (derived from question below)
English term or phrase:
third party ad-serving tools
German translation:
Adserver-Tools von Drittanbietern
Added to glossary by
Susan Majaura
Aug 25, 2015 10:45
8 yrs ago
English term
third party ad-serving tools"
English to German
Marketing
Internet, e-Commerce
Eventually the U.S. FTC approved the Google/DoubleClick merger, but not all Commissioners unanimously agreed.◊ ◊Commissioner Pamela Jones Harbour issued a dissenting statement (F.T.C.◊ ◊File No. 071-0170) stating ‘•{1•I dissent because I make alternate predictions about where this market is heading, and the transformative role the combined Google/DoubleClick will play if the proposed acquisition is consummated’.•1}•◊ ◊She explained•{2• ‘I have reason to believe that the proposed acquisition may substantially lessen competition [because] the parties likely would have competed head-to-head in the market for>>>>> third party ad-serving tools>>>>>.•2}•◊ ◊Google was developing and beta-testing its own third party ad-serving solution […] which would have competed against [DoubleClick].◊ ◊Development efforts ceased once the proposed acquisition of DoubleClick was announced.◊ ◊•{3•It is difficult to believe that Google […] would have been unable to refine its beta product and release a highly competitive >>>>>third party ad-serving >>>solution of its own. […]
Proposed translations
(German)
3 +1 | Adserver-Tools von Drittanbietern | Sarah Ziegler |
4 | Werbedienstleistungsinstrumente Dritter | Claudia Hoffmann |
4 | Drittanbieter-Adserver-Tools | Astrid_H |
Change log
Aug 25, 2015 10:52: Steffen Walter changed "Field" from "Social Sciences" to "Marketing" , "Field (specific)" from "Marketing" to "Internet, e-Commerce" , "Field (write-in)" from "EP" to "(none)"
Proposed translations
+1
3 mins
Selected
Adserver-Tools von Drittanbietern
alternativ: Adserver-Lösungen
Reference:
4 KudoZ points awarded for this answer.
17 mins
Werbedienstleistungsinstrumente Dritter
Werbedienstleistungsinstrumente Dritter
22 hrs
Drittanbieter-Adserver-Tools
siehe Diskussion
Discussion
Allerdings ist in diesem Zusammenhang der Service nicht VON oder FÜR Drittanbieter/n, sondern sie entwickeln "Drittanbieter-Adserver-Tools". Blödes Wort, aber so verstehe ich es.
Dann klär mich doch mal auf. Was täte ein Erstanbieter und welche Produkte würde der anbieten? Und was würde Google anbieten?
Nebenbei: Eigentlich bedeutet "third-party" in solchen Zusammensetzungen in der Regel "Fremd-" und nicht "Dritt-". Einen Zweiten gibt es da ja gar nicht.
Das geht auch schon aus der Frage hervor:
"Google was developing and beta-testing its own third party ad-serving solution […] which would have competed against DoubleClick"